Adobe Analytics is a sophisticated product, so much so that users might focus on a set of known metrics at the cost of missing key insights. Adobe introduced an AI-fueled virtual assistant called Intelligent Alerts today to help users find deeper insights they might have otherwise missed.
John Bates, director of product management for Adobe Analytics says that in the past, the company has used artificial intelligence and machine learning under the hood of Analytics to help their users understand their customer’s behavior better. This marks the first time, Adobe will be using this technology to understand how the user works with Analytics to offer new data they might not have considered.
“Historically we’ve analyzed the data that we collect on behalf of our customers, on behalf of brands and help provide insights. Now we’re analyzing our users’ behavior within Adobe Analytics, and then mashing them up with those insights that are most relevant and personalized for that individual, based on the signals that we see and how they use our tool,” Bates explained.
Bates says that this isn’t unlike Netflix recommendations, which recommends content based on other shows and movies you’ve watched before, but applying it to the enterprise user, especially someone who really knows their way around Adobe Analytics. That’s because these power users provide the artificial intelligence engine with the strongest signals.
The way it works is the analyst receives some alerts they can dig into to give them additional insights. If they don’t like what they’re seeing, they can tune the system and it should learn over time what the analyst needs in terms of data.
They can configure how often they see the alerts and how many they want to see. This all falls within the realm of Adobe’s artificial intelligence platform they call Sensei. Adobe built Sensei with the idea of injecting intelligence across the Adobe product line.
“It’s really a vision and strategy around how do we take things that data scientists do, and how we inject that into our technology such that an everyday user of Adobe Analytics can leverage the power of these these advanced algorithms to help them better understand their customers and better perform in their jobs,” he said.
By Ron Miller