Blameless raises $30M to guide companies through their software lifecycle

Site reliability engineering platform Blameless announced Tuesday it raised $30 million in a Series B funding round, led by Third Point Ventures with participation from Accel, Decibel and Lightspeed Venture Partners, to bring total funding to over $50 million.

Site reliability engineering (SRE) is an extension of DevOps designed for more complex environments.

Blameless, based in San Mateo, California, emerged from stealth in 2019 after raising both a seed and Series A round, totaling $20 million. Since then, it has turned its business into a blossoming software platform.

Blameless’ platform provides the context, guardrails and automated workflows so engineering teams are unified in the way they communicate and interact, especially to resolve issues quicker as they build their software systems.

It originally worked with tech-forward teams at large companies, like Home Depot, that were “dipping [their toes] into the space and now [want] to double down,” co-founder and CEO Lyon Wong told TechCrunch.

The company still works with those tech-forward teams, but in the past two years, more companies sought out resident SRE architect Kurt Anderson to advise them, causing Blameless to change up its business approach, Wong said.

Other companies are also seeing a trend of customers asking for support — for example, in March, Google Cloud unveiled its Mission Critical Services support option for SRE to serve in a similar role as a consultant as companies move toward readiness with their systems. And in February, Nobl9 raised a $21 million Series B to provide enterprises with the tools they need to build service-level-objective-centric operations, which is part of a company’s SRE efforts.

Blameless now has interest from more mainstream companies in the areas of enterprise, logistics and healthcare. These companies aren’t necessarily focused on technology, but see a need for SRE.

“Companies recognize the shortfall in reliability, and then the question they come to us with is how do they get from where they are to where they want to be,” Anderson said. “Often companies that don’t have a process respond with ‘all hands on deck’ all the time, but instead need to shift to the right people responding.”

Lyon plans to use the new funding to fill key leadership roles, the company’s go-to-market strategy and product development to enable the company to go after larger enterprises.

Blameless doubled its revenue in the last year and will expand to service all customer segments, adding small and emerging businesses to its roster of midmarket and large companies. The company also expects to double headcount in the next three quarters.

As part of the funding announcement, Third Point Ventures partner Dan Moskowitz will join Blameless’ board of directors with Wong, Accel partner Vas Natarajan and Lightspeed partner Ravi Mhatre.

“Freeing up engineering to focus on shipping code is exactly what Blameless achieves,” said Moskowitz in a written statement. “The Blameless market opportunity is big as we see teams struggle and resort to creating homegrown playbooks and point solutions that are incomplete and costly.”

 


By Christine Hall

Blameless emerges from stealth with $20M investment to help companies transition to SRE

Site Reliable Engineering (SRE) is an extension of DevOps designed for more complex environments. The problem is that this type of approach is difficult to implement and has usually only been in reach of large companies, requiring custom software. Blameless, a Bay Area startup, wants to put it reach of everyone. It emerged from stealth today with an SRE platform for the masses and around $20 million in funding.

For starters, the company announced two rounds of funding with $3.6 million in seed money last April and a $16.5 million Series A investment more recently in January. Investors included Accel,  Lightspeed Venture Partners and others.

Company co-founder and CEO Ashar Rizqi knows first-hand just how difficult it is to implement an SRE system. He built custom systems for Box and Mulesoft before launching Blameless two years ago. He and his co-founder COO Lyon Wong saw a gap in the market where companies who wanted to implement SRE were being limited because of a lack of tooling and decided to build it themselves.

Rizqi says SRE changes the way you work and interact and Blameless gives structure to that change. “It changes the way you communicate, prioritize and work, but we’re adding data and metrics to support that shift” he said.

Screenshot: Blameless

As companies move to containers and continuous delivery models, it brings a level of complexity to managing the developers, who are working to maintain the delivery schedule, and operations, who must make sure the latest builds get out with a minimum of bugs. It’s not easy to manage, especially given the speed involved.

Over time, the bugs build up and the blame circulates around the DevOps team as they surface. The company name comes because their platform should remove blame from the equation by providing the tooling to get deeper visibility into all aspects of the delivery model.

At that point, companies can understand more clearly the kinds of compromises they need to make to get products out the door, rather than randomly building up this technical debt over time. This is exacerbated by the fact that companies are building their software from a variety of sources, whether open source or API services, and it’s hard to know the impact that external code is having on your product.

“Technical debt is accelerating as there is greater reliability on micro services. It’s a black box. You don’t own all the lines of code you are executing,” Rizqi explained. His company’s solution is designed to help with that problem.

The company currently has 23 employees and 20 customers including DigitalOcean and Home Depot.


By Ron Miller