Aaron Levie: ‘We have way too many manual processes in businesses’

Box CEO Aaron Levie has been working to change the software world for 15 years, but the pandemic has accelerated the move to cloud services much faster than anyone imagined. As he pointed out yesterday in an Extra Crunch Live interview, who would have thought three months ago that businesses like yoga and cooking classes would have moved online — but here we are.

Levie says we are just beginning to see the range of what’s possible because circumstances are forcing us to move to the cloud much faster than most businesses probably would have without the pandemic acting as a change agent.

“Overall, what we’re going to see is that anything that can become digital probably will be in a much more accelerated way than we’ve ever seen before,” Levie said.

Fellow TechCrunch reporter Jon Shieber and I spent an hour chatting with Levie about how digital transformation is accelerating in general, how Box is coping with that internally and externally, his advice for founders in an economic crisis and what life might be like when we return to our offices.

Our interview was broadcast on YouTube and we have included the embed below.


Just a note that Extra Crunch Live is our new virtual speaker series for Extra Crunch members. Folks can ask their own questions live during the chat, with past and future guests like Alexis Ohanian, Garry Tan, GGV’s Hans Tung and Jeff Richards, Eventbrite’s Julia Hartz and many, many more. You can check out the schedule here. If you’d like to submit a question during a live chat, please join Extra Crunch.


On digital transformation

The way that we think about digital transformation is that much of the world has a whole bunch of processes and ways of working — ways of communicating and ways of collaborating where if those business processes or that way we worked were able to be done in digital forms or in the cloud, you’d actually be more productive, more secure and you’d be able to serve your customers better. You’d be able to automate more business processes.

We think we’re [in] an environment that anything that can be digitized probably will be. Certainly as this pandemic has reinforced, we have way too many manual processes in businesses. We have way too slow ways of working together and collaborating. And we know that we’re going to move more and more of that to digital platforms.

In some cases, it’s simple, like moving to being able to do video conferences and being able to collaborate virtually. Some of it will become more advanced. How do I begin to automate things like client onboarding processes or doing research in a life sciences organization or delivering telemedicine digitally, but overall, what we’re going to see is that anything that can become digital probably will be in a much more accelerated way than we’ve ever seen before.

How the pandemic is driving change faster


By Ron Miller

Extra Crunch Live: Join Box CEO Aaron Levie May 28th at noon PT/3 pm ET/7 pm GMT

We’ve been on a roll with our Extra Crunch Live Series for Extra Crunch members, where we’re talking to some of the biggest names in Silicon Valley about business, investment and the startup community. Recent interviews include Kirsten Green from Forerunner Ventures, Charles Hudson from Precursor Ventures and investor Mark Cuban.

Next week, we’re pleased to welcome Box CEO Aaron Levie. He is a well-known advocate of digital transformation, often a years-long process that many companies have compressed into a few months because of the pandemic, as he has pointed out lately.

As the head of an enterprise SaaS company that started out to help users manage information online, he has a unique perspective on what’s happening in this period as companies move employees home and implement cloud services to ease the transition.

Levie started his company 15 years ago while still an undergrad in the proverbial dorm room and has matured from those early days into a public company executive, guiding his employees, customers and investors through the current crisis. This is not the first economic downturn he has faced as CEO at Box; when it was still an early-stage startup, he saw it through the 2008 financial crisis. Presumably, he’s taking the lessons he learned then and applying them now to a much more mature organization.

Please join TechCrunch writers Ron Miller and Jon Shieber as we chat with Levie about how he’s handling the COVID-19 crisis, moving employees offsite and what advice he has for companies that are accelerating their digital transformation. After he’s shared his wisdom for startups seeking survival strategies, we’ll discuss what life might look like for Box and other companies in a post-pandemic environment.

During the call, audience members are encouraged to ask questions. We’ll get to as many as we can, but you can only participate if you’re an Extra Crunch member, so please subscribe here.

Extra Crunch subscribers can find the Zoom link below (with YouTube to follow) as well as a calendar invite so you won’t miss this conversation.


By Jonathan Shieber

Box makes quick decision to add new collaboration capabilities in face of pandemic

When the shutdown began six weeks ago, the powers that be at Box sat down for a meeting to discuss the situation. They weren’t in the same room of course. They were like everyone else, separated by the virus, but they saw this as a key moment for Box as a company.

They had been talking about digital transformation for years, trying to help customers get there with their cloud content management platform, and this was a pivotal moment with millions of employees working at home.

Box CEO Aaron Levie says the company’s executives had to decide if the change in work style they were seeing at that moment was going to be a temporary event or something that changed work forever.

After some debate, they concluded that it was going to change things for the long term, and that meant accelerating the product road map. “We made the bet six weeks ago that this was going to be a long-term change about how business works, and even if offices opened back up, we thought that companies were going to want to be resilient for this type of event in the future,” Levie explained.

From Box’s perspective, they saw this playing it in three crucial ways. Employees would need to be able to share files securely (their sweet spot). They would need to collaborate with folks inside and outside the organization. Finally, as you are working inside other cloud applications, what is the best way to interact with files stored in Box?

These are all scenarios that Levie has been talking about for years, and to some extent Box offered already, but they wanted to tighten everything up, while adding some new functionality. For starters, they are offering a cleaner interface to make it easier for users to interact with and share files.

They are also helping users organize those files with a new feature called Collections, which lets them group their files and folders in ways that make sense to them. For starters, this is on an individual basis, but Levie says they are already hearing requests to be able to publish collections inside the organization, something that could come down the road.

Next, they are adding an annotations capability that makes it easy to add comments either as a single editor or in a group discussion about a file. Think Google Docs collaboration tools, but for any document, allowing an individual or group to comment on a file remotely in real time, something many folks need to do right now.

Image Credit: Box

Finally, external partners and customers can share files in Box from a special landing page. Levie says that this is working in conjunction with Box Shield, and the malware detection capability announced last month to make sure these files are shared in a secure fashion.

“Companies are going to need to make sure that no matter what happens — in the fall, next year or 10 years from now — that they can be resilient to an event where people can’t transact physically, where you don’t have  manual processes, where employees can go work from home instantaneously, and so that’s going to change dramatically how you adjust your company’s priorities from a technology standpoint,” Levie said.

These new features may not answer all of those huge strategic questions, but this is a case where Box saw an opening for the company to address this change in how people work more directly, and they sped up the roadmap to seize it.

These features will be rolling out starting today, and over the next weeks.


By Ron Miller

Box adds automated malware detection to Box Shield security product

With more folks working at home than ever, and many on machines outside the purview of IT and security teams, it’s becoming increasingly imperative to find creative ways to protect them from harm. Today, Box announced it was adding automated malware detection tools to Box Shield, the security product it announced last year.

Aaron Levie, CEO at Box, says that it’s important to find new ways of thinking about security, especially with millions of people suddenly working at home using cloud solutions.

“As people have begun working from home in greater numbers, you’re seeing an increase in malware and phishing attacks. [Bad actors] are starting to spread these security vulnerabilities in a much more aggressive manner, and so we’re launching Box Shield with malware protection built-in with advanced tools and policies around that malware detection,” he said.

The company is taking a three-pronged approach with this solution. For starters, it will let users view a file without actually having to download it first, while indicating if there is a risk associated with it. Next, it will actually prevent users from downloading a file with malware attached, and finally it will alert the security team when a file with malware has been uploaded to Box.

The idea is to keep the file from infecting whatever device that employees are working on, alerting end users when there is a problem, while letting them see the content of the file gives them all the information they need to know if the file is actually legitimate in the first place.

It’s so much easier right now to be spreading this kind of malicious package with people working from home, and sharing files at a far greater rate than ever before. This new feature is designed to give everyone in the loop from the end user to the IT security team some confidence that they can know when files are infected or not and keep them from proliferating inside of Box.


By Ron Miller

Okta launches Lifecycle Management Workflows to make building identity-centric processes easy

Okta, the popular identity and access management service, today used its annual (and now virtual) user conference to launch Lifecycle Management Workflows, a new tool that helps IT teams build and manage IFTTT-like automated processes with the help of an easy to use graphical interface.

The new service is an extension of Okta’s existing automation tools. But the key here is that IT teams and developers can now easily build complex identity-centric workflows across a wide range of applications. With this, these teams can easily automate an onboarding process where setting up a new Okta account also immediately kicks off processes on third-party services like Box, Salesforce, ServiceNow and Slack to set up accounts there. The same goes for offboarding workflows and username creation. A lot of companies still do this manually, which is not just a hassle but also error-prone.

“Adopting more technology is incredibly beneficial for enterprises today, but complexity is a significant side effect of a changing technology ecosystem and workforce. There is no better example of the potential challenges it can create than with lifecycle management,” said Diya Jolly, Chief Product Officer at Okta. “Okta’s vision of enabling any organization to use any technology goes deeper than just access; it’s about improving how organizations use technology. Okta Lifecycle Management Workflows improves the efficiency and security of enterprises through its simple user experience and broad applicability, keeping organizations secure, and efficient without requiring the complexity of writing code.”

Okta, of course, had lifecycle management features before, but now it is also putting its acquisition of Azuqua to work and using that company’s graphical interface and technology for making it easier to create these automation processes. And while the focus right now is on processes like provisioning and de-provisioning accounts, the long-term plan is to expand Workflows with support for more identity processes.

As Okta also stresses, administrators can also manage very granular access across the supported third-party tools like assigning territories in Salesforce or access to specific group channels in Slack, for example. For temporary employees, admins can also set up automatic de-provisioning workflows that revoke access to some tools but maybe leave access to payroll services open for a while longer. There are also built-in tools for automatically managing conflicts when two people have the same name.

“Millions of people rely on Slack every day to make their working lives simpler, more pleasant, and more productive,” said Tamar Yehoshua, Chief Product Officer at Slack, one of the early adopters of this service. “Okta Lifecycle Management Workflows has significantly increased efficiency for us by automating the provisioning and de-provisioning of users from applications in our environment, without us ever having to write a line of code.”

This new feature is part of Okta’s new Platform Services, which the company also debuted today and which currently consists of core technologies like the Okta Identity Engine, Directories Integrations, Insights, Workflow and Devices. The core idea behind Platform Services is to give Okta users the flexibility to manage their unique identity use cases but also to give Okta itself a platform to innovate on. One other new product that sits on top of the platform is Okta Fastpass, for example, which allows for passwordless authentication on any device.


By Frederic Lardinois

Activist investor Starboard Value taking three Box board seats as involvement deepens

When activist investors Starboard Value took a 7.5% stake in Box last September, there was reasonable speculation that it would begin to try and push an agenda, as activist investors tend to do. While the firm has been quiet to this point, today Box announced that Starboard was adding three members to the 9 member Box board.

At the same time, two long-time Box investors and allies, Rory O’Driscoll from Scale Venture Partners and Josh Stein from DFJ, will be retiring from the board and not seeking re-election at the annual stockholder’s meeting in June.

O’Driscoll involvement with the company dates back a decade, and Stein has been with the company for 14 years and has been a big supporter from almost the beginning of the company.

For starters, Jack Lazar, whose credentials including being chief financial officer at GoPro and Atheros Communications, is joining the board immediately. A second new board member from a list to be agreed upon by Box and Starboard will also be joining immediately.

Finally, a third member will be selected by the newly constituted board in June, giving Starboard three friendly votes and the ability to push the Box agenda in a significant way.

At the time it announced it was taking a stake in Box, Starboard telegraphed that it could be doing something like this. Here’s what it had to say in its filing at the time:

“Depending on various factors including, without limitation, the Issuer’s financial position and investment strategy, the price levels of the Shares, conditions in the securities markets and general economic and industry conditions, the Reporting Persons may in the future take such actions with respect to their investment in the Issuer as they deem appropriate including, without limitation, engaging in communications with management and the Board of Directors of the Issuer, engaging in discussions with stockholders of the Issuer or other third parties about the Issuer and the [Starboard’s] investment, including potential business combinations or dispositions involving the Issuer or certain of its businesses, making recommendations or proposals to the Issuer concerning changes to the capitalization, ownership structure, board structure (including board composition), potential business combinations or dispositions involving the Issuer or certain of its businesses, or suggestions for improving the Issuer’s financial and/or operational performance, purchasing additional Shares, selling some or all of their Shares, engaging in short selling of or any hedging or similar transaction with respect to the Shares…”

Box CEO Aaron Levie appeared at TechCrunch Sessions: Enterprise, the week this news about Starboard broke, and he was careful in how he discussed a possible relationship with the firm. “Well, I think in their statement actually they really just identified that they think there’s upside in the stock. It’s still very early in the conversations and process, but again we’re super collaborative in these types of situations. We want to work with all of our investors, and I think that’ll be the same here,” Levie told us at the time.

Now the company has no choice but to work more collaboratively with Starboard as it takes a much more meaningful role on the company board. What impact this will have in the long run is hard to say, but surely significant changes are likely on the way.


By Ron Miller

Box’s Aaron Levie says it will take creativity and focus to get through this crisis

The COVID-19 virus is touching every aspect of our lives and having a profound impact on individuals, businesses and society at large. Box’s Aaron Levie has built a successful business from dorm room to IPO and beyond. He spoke to TechCrunch today about the level of creativity and focus that it’s going to take to succeed in the current environment.

Levie pointed out that his company was a fledgling startup when the economic downturn hit in 2008, but he thinks this one could have a much greater impact on business than that one did.

“I think Silicon Valley is going to definitely experience this in a very, very significant way. We were building a company in 2008, and that was extremely hard, but I don’t think it is going to compare to how hard the coming year is going to be,” Levie said.

This morning on Twitter, Levie wrote that we are in uncharted territory, and everyone will have to work together to help navigate this crisis.

He believes the government will need to step in to help individuals and businesses alike. “Businesses, who have lots of employees, need to be supported, but fundamentally we need to make sure that we’re focused on all the workers that are out of work, hopefully just temporarily displaced, but we’re going to need a lot of government financial support to get through this,” he said.

For startups, he advised startups to firmly focus on their mission. “It’s about extreme focus right now. It’s about extreme discipline. It’s about making sure that you’re maintaining your culture during this time,” Levie said.

As for his own company, he’s looking a three areas: his employees, his customers and the community. He said his first priority is making sure his employees are safe and healthy and that the hourly workers who support the business normally are being taken care of as we move through this unprecedented situation.

Secondly, he’s making sure that he supports his customers. To that end the company has removed any license limits as customers deal with increased usage with employees working from home.

He has also joined forces with Cloudflare in an effort to provide small businesses with 90 days of free services to help ride out the situation, and he said they would revisit extending these programs if the situation continues.

Thirdly, he says every business who can has to look at ways to support the communities where they live to assist non-profit organizations who are helping in the response. “This is an event where business communities globally are going to have to put more of a concerted effort on this than any issue in modern history,” Levie said.

Levie is not alone in this thinking by any means. He points to other leaders such as Chuck Robbins, Marc Benioff and Tim Cook, all who have stepped up in recent days to offer help and support.

He has built his company from the ground up to one that’s on nearly an $800 million run rate, but like so many business leaders, he is dealing with a situation which, as he said, has no playbook. Like every other CEO, he’s trying to help keep his business thriving, while not losing sight of the needs of the people in his organization, his customers or his community. It’s not an easy balancing act for anyone right now.


By Ron Miller

Good news for enterprise startups: SaaS helped kill the single-vendor stack

In the old days of enterprise software, when companies like IBM, Oracle and Microsoft ruled the roost, there was a tendency to shop from a single vendor. You bought the whole stack, which made life easier for IT — even if it didn’t always work out so well for end users, who were stuck using software that was designed with administrators in mind.

Once Software-as-a-Service (SaaS) came along, IT no longer had complete control over software choices. The companies that dominated the market began to stumble — although Microsoft later found its way — and a new generation of SaaS vendors developed.

As that happened, users saw a way to pick and choose software that worked best for them, as they were no longer bound to clunky enterprise software; they wanted tools at work that worked as well as the ones they used in the consumer space at home.

Through freemium models and low-cost subscriptions, individual employees and teams started selecting their own tools, and a new way of buying software began to take hold. Instead of buying software from a single shop, consumers could buy the best tool for the job. This in turn, led to wider adoption, as these small groups of users led the way to more lucrative enterprise deals.

The philosophical change has worked well for enterprise startups. The new world means a well-executed idea can beat an incumbent with a similar product. Just ask companies like Slack, Zoom and Box, which have shown what’s possible when you put users first.


By Ron Miller

Three SaaS companies we think will make it to $1B in revenue

What’s the most successful pure SaaS company of all time? The answer is Salesforce, and it’s no contest — the company closed the year on an $18 billion run rate, placing it in a category no other company born in the cloud can touch.

That Salesforce is on such an impressive run rate might suggest that reaching a billion in revenue is a fairly easy proposition for an enterprise SaaS company, but firms in this category grow or drive revenue like Salesforce. Some, in fact, find themselves growing much more slowly than anyone thought, but keep slugging it out as they inch steadily toward the $1 billion mark. This happens to public and private SaaS companies alike, which means that we can look at few public ones thanks to their regular earnings disclosures.

It’s a good time to look back at the year and analyze a few firms that should reach the mythical $1 billion in revenue at some point. Today we’re examining Zuora, a SaaS player focused on building and managing subscription-based services. GuideWire, a company transitioning to SaaS with big ambitions and Box, a well-known SaaS player caught somewhere between big and a billion.

Zuora: betting on SaaS

We’ll start with the smallest company that caught our eye, Zuora . We’ll proceed from here going up in revenue terms.

Zuora is as pure a SaaS company as you can imagine. The San Mateo-based company raised nearly a quarter billion dollars while private to build out the technology that other companies use to help build their own subscription-based businesses. To some degree, Zuora’s success can be viewed as a proxy for SaaS as a whole.

However, while SaaS has chugged along admirably, Zuora has seen its share price fall by more than half in recent quarters.

At issue is the firm’s slowing growth:

  • In the quarter detailed on March 21, 2019, Zuora’s subscription revenue growth slowed to 35% compared to the prior year period. Total revenue growth grew an even slower at 29%.
  • In the quarter announced on May 30, 2019, Zuora’s subscription revenue grew 32% while its total revenue expanded 22%.
  • Moving forward in time, the company’s quarter reported on August 28, 2019 saw subscription revenue growth of 24% and total revenue growth of 21% compared to the year-ago quarter.
  • Finally, in its most recent quarterly report earlier this month, Zuora reported marginally better 25% subscription revenue growth, but slower total revenue growth of 17%.

Why is Zuora’s growth slowing? There’s no single reason to point out. Reading through coverage of the firm’s earnings report reveals a number of issues that the company has dealt with this year, including slow sales rep ramp and some technology complaints. Add in Stripe’s meteoric rise (the unicorn added tools for subscription billing in 2018, expanding the product to Europe earlier this year) and you can see why Zuora has had a tough year.

Adding to its difficulties, the company has lost more money while its growth has slowed. Zuora’s net loss expanded from $53.6 million in the three calendar quarters of 2018. That rose to $59.9 million over the same period in 2019. But the news is not all bad.

In spite of these numbers, Zuora is still growing; the company expects around $276 to $278 million in revenue in its current fiscal year and between $206 and $207 million in subscription top-line revenue over the same period.

At the revenue growth pace set in its most recent quarter (17% in the third quarter of its fiscal 2020) the company is eight years from reaching $1 billion in revenue. However, Zuora’s rising subscription growth rate in the same period is very encouraging. And, the company’s cash burn is declining. Indeed, in the most recent quarter Zuora’s operations generated cash. That improvement led to the firm’s free cash flow improving by half in the first three calendar quarters of 2019.

It also has pedigree on its side. Founder and CEO Tien Tzuo was employee number 11 at Salesforce when the company launched in 1999. He left the company in 2007 to start Zuora after realizing that traditional accounting methods designed to account for selling a widget wouldn’t work in the subscription world.

Zuora’s subscription revenue is high-margin, but the rest of its revenue (services, mostly) is not. So, with less thirst for cash and modestly improving subscription revenue growth, Zuora is still on the path towards the next revenue threshold despite a rough past year.

Guidewire: going SaaS the hard way


By Ron Miller

Box looks to balance growth and profitability as it matures

Prevailing wisdom states that as an enterprise SaaS company evolves, there’s a tendency to sacrifice profitability for growth — understandably so, especially in the early days of the company. At some point, however, a company needs to become profitable.

Box has struggled to reach that goal since going public in 2015, but yesterday, it delivered a mostly positive earnings report. Wall Street seemed to approve, with the stock up 6.75% as we published this article.

Box CEO Aaron Levie says the goal moving forward is to find better balance between growth and profitability. In his post-report call with analysts, Levie pointed to some positive numbers.

“As we shared in October [at BoxWorks], we are focused on driving a balance of long-term growth and improved profitability as measured by the combination of revenue growth plus free cash flow margin. On this combined metric, we expect to deliver a significant increase in FY ’21 to at least 25% and eventually reaching at least 35% in FY ’23,” Levie said.

Growing the platform

Part of the maturation and drive to profitability is spurred by the fact that Box now has a more complete product platform. While many struggle to understand the company’s business model, it provides content management in the cloud and modernizing that aspect of enterprise software. As a result, there are few pure-play content management vendors that can do what Box does in a cloud context.


By Ron Miller

TechCrunch Disrupt offers plenty of options for attendees with an eye on the enterprise

We might have just completed a full-day program devoted completely to enterprise at TechCrunch Sessions: Enterprise last week, but it doesn’t mean we plan to sell that subject short at TechCrunch Disrupt next month in San Francisco. In fact, we have something for everyone from startups to established public companies and everything in between along with investors and industry luminaries to discuss all-things enterprise.

SaaS companies have played a major role in enterprise software over the last decade, and we are offering a full line-up of SaaS company executives to provide you with the benefit of their wisdom. How about Salesforce chairman, co-CEO and co-founder Marc Benioff for starters? Benioff will be offering advice on how to build a socially responsible, successful startup.

If you’re interested in how to take your startup public, we’ll have Box CEO Aaron Levie, who led his company to IPO in 2015 and Jennifer Tejada, CEO at PagerDuty, who did the same just this year. The two executives will discuss the trials and tribulations of the IPO process and what happens after you finally go public.

Meanwhile, Slack co-founder and CTO Cal Henderson, another SaaS company that recently IPOed, will be discussing how to build great products with Megan Quinn from Spark Capital, a Slack investor.

Speaking of investors, Neeraj Agrawal, a general partner at Battery Ventures joins us on a panel with Whitney Bouck, COO at HelloSign and Jyoti Bansal, CEO and founder of Harness (as well as former CEO and co-founder at AppDynamics, which was acquired by Cisco in 2017 for $3.7 billion just before it was supposed to IPO). They will be chatting about what it takes to build a billion dollar SaaS business.

Not enough SaaS for you? How about Diya Jolly, Chief Product Officer at Okta discussing how to iterate your product?

If you’re interested in security, we have Dug Song from Duo, whose company was sold to Cisco in 2018 for $2.35 billion, explaining how to develop a secure startup. We will also welcome Nadav Zafrir from Israeli security incubator Team 8 to talk about the intriguing subject of when spies meet security on our main stage.

You probably want to hear from some enterprise company executives too. That’s why we are bringing Frederic Moll, chief development officer for the digital surgery group at Johnson & Johnson to talk about robots, Marillyn A. Hewson, chairman, president and CEO at Lockheed Martin discussing the space industry and Verizon CEO Hans Vestberg going over the opportunity around 5G.

We’ll also have seasoned enterprise investors, Mamoon Hamid from Kleiner Perkins and Michelle McCarthy from Verizon Ventures, acting as judges at the TechCrunch Disrupt Battlefield competition.

If that’s not enough for you, there will also be enterprise startups involved in the Battlefield and Startup Alley. If you love the enterprise, there’s something for everyone. We hope you can make it.

Still need tickets? You can pick those up right here.



By Ron Miller

Starboard Value takes 7.5% stake in Box

Starboard Value, LP revealed in an SEC Form 13D filing last week that it owns a 7.5% stake in Box, the cloud content management company.

It is probably not a coincidence that Starboard Value looks for undervalued stocks. Box stock has been on a price roller coaster ride since it went public in 2015 at a price of $14.00 per share before surging to $23.23 per share. It had high share price of $28.12 in May 2018, but the price dipped into the teens in March and was at $14.85 as we went to press. It has a 52-week low price of $12.46 per share.

Screenshot 2019 09 03 17.22.05

 

The company, which began life as a consumer storage company, made the transition to enterprise software several years after it launched in 2005. It raised more than $500 million along the way, and was a Silicon Valley SaaS darling until it filed its S-1 in 2014.

The S-1 revealed massive sales and marketing spending, and critics came down hard on the company. That led to one of the longest IPO delays in memory, taking nine months from the time the company filed until it finally had its IPO in January 2015.

In its most recent earnings report last week, Box announced  $172.5 million in revenue for the quarter, putting it on a run rate close to $700 million.

Aaron Levie href=”https://techcrunch.com/2019/07/08/box-ceo-aaron-levie-is-coming-to-tc-sessions-enterprise/”> will be appearing at TechCrunch Sessions: Enterprise on Thursday.

We emailed both Starboard Value and Box for comments, but neither has responded as we went to publish. If this changes, we will update the article.


By Ron Miller

Box introduces Box Shield with increased security controls and threat protection

Box has always had to balance the idea of sharing content broadly while protecting it as it moved through the world, but the more you share, the more likely something can go wrong, such as misconfigured shared links that surfaced earlier this year. In an effort to make the system more secure, the company announced Box Shield today in Beta, a set of tools to help employees sharing Box content better understand who they are sharing with, while helping the security team see when content is being misused.

Link sharing is a natural part of what companies do with Box, and as Chief Product- and Chief Strategy Officer Jeetu Patel says, you don’t want to change the way people use Box. Instead, he says it’s his job to make it easier to make it secure and that is the goal with today’s announcement.

“We’ve introduced Box Shield, which embeds these content controls and protects the content in a way that doesn’t compromise user experience, while ensuring safety for the administrator and the company, so their intellectual property is protected,” Patel explained.

He says this involves two components. The first is about raising user awareness and helping them understand what they’re sharing. In fact, sometimes companies use Box as a content management backend to distribute files like documentation on the internet on purpose. They want them to be indexed in Google. Other times, however, it’s through misuse of the file sharing component, and Box wants to fix that with this release by making it clear who they are sharing with and what that means.

They’ve updated the experience on the web and mobile products to make it much clearer through messaging and interface design what the sharing level they have chosen means. Of course, some users will ignore all these messages, so there is a second component to give administrators more control.

2. Box Shield Smart Access

Box Shield access controls. Photo: Box

This involves helping customers build guardrails into the product to prevent leakage of an entire category of documents that you would never want leaked like internal business plans, salary lists or financial documents, or even to granularly protect particular files or folders. “The second thing we’re trying to do is make sure that Box itself has some built-in security guardrails and boundary conditions that can help people reduce the risk around employee negligence or inadvertent disclosures, and then make sure that you have some very precision-based, granular security controls that can be applied to classifications that you’ve set on content,” he explained.

In addition, the company wants to help customers detect when employees are abusing content, perhaps sharing sensitive data like customers lists with a personal account, and flag these for the security team. This involves flagging anomalous downloads, suspicious sessions or unusual locations inside Box.

The tool can also work with existing security products already in place, so that whatever classification has been applied in Box travels with a file, and anomalies or misuse, can be captured by the company’s security apparatus before the file leaves the company’s boundaries.

While Patel acknowledges, there is no way to prevent user misuse or abuse in all cases, by implementing Box Shield, the company is attempting to provide customers with a set of tools to help them reduce the possibility of it going undetected. Box Shield is in private Beta today and will be released in the Fall.


By Ron Miller

Buy a demo table at TC Sessions: Enterprise 2019

Early-stage enterprise startup founders listen up. That sound you hear is opportunity knocking. Answer the call, open the door and join us for TC Sessions: Enterprise on September 5 in San Francisco. Our day-long conference not only explores the promises and challenges of this $500 billion market, it also provides an opportunity for unparalleled exposure.

How’s that? Buy a Startup Demo Package and showcase your genius to more than 1,000 of the most influential enterprise founders, investors, movers and shakers. This event features the enterprise software world’s heaviest hitters. People like SAP CEO Bill McDermott; Aaron Levie, Box co-founder, chairman and CEO; and George Brady, executive VP in charge of technology operations at Capital One.

Demo tables are reserved for startups with less than $3 million, cost $2,000 and include four tickets to the event. We have a limited number of demo tables available, so don’t wait to introduce your startup to this very targeted audience.

The entire day is a full-on deep dive into the big challenges, hot topics and potential promise facing enterprise companies today. Forget the hype. TechCrunch editors will interview founders and leaders — established and emerging — on topics ranging from intelligent marketing automation and the cloud to machine learning and AI. You’ll hear from VCs about where they’re directing their enterprise investments.

Speaking of investors and hot topics, Jocelyn Goldfein, a managing director at Zetta Venture Partners, will join TechCrunch editors and other panelists for a discussion about the growing role of AI in enterprise software.

Check out our growing (and amazing, if we do say so ourselves) roster of speakers.

Our early-bird pricing is still in play, which means tickets cost $249 and students pay only $75. Plus, for every TC Sessions: Enterprise ticket you buy, we’ll register you for a complimentary Expo Only pass to TechCrunch Disrupt SF on October 2-4.

TC Sessions: Enterprise takes place September 5 at San Francisco’s Yerba Buena Center for the Arts. Buy a Startup Demo Package, open the door to opportunity and place your early-stage enterprise startup directly in the path of influential enterprise software founders, investors and technologists.

Looking for sponsorship opportunities? Contact our TechCrunch team to learn about the benefits associated with sponsoring TC Sessions: Enterprise 2019.


By Emma Comeau

Box CEO Aaron Levie is coming to TC Sessions: Enterprise

Box co-founder, chairman and CEO Aaron Levie took his company from a consumer-oriented online storage service to a publicly-traded enterprise powerhouse. Launched in 2005, Box today has over 41 million users and the vast majority of Fortune 500 companies use its service. Levie will join us at TC Sessions: Enterprise for a fireside chat about the past, present and future of Box, as well as the overall state of the SaaS and cloud space.

Levie, who also occasionally contributes to TechCrunch, was a bit of a serial entrepreneur before he even got to college. Once he got to the University of Southern California, the idea for Box was born. In hindsight, it was obviously the right idea at the right time, but its early iterations focused more on consumers than business users. Like so many other startups, though, the Box team quickly realized that in order to actually make money, selling to the enterprise was the most logical — and profitable — option.

Before going public, Box raised well over $500M from some of the most world’s most prestigious venture capital firms. Box’s market cap today is just under $2.5 billion, but more than four years after going public, the company like many Silicon Valley unicorns both private and public still regularly loses money. 

Early Bird Tickets are on sale today for just $249 – book here before prices go up by $100!


By Frederic Lardinois