Atlassian Smarts adds machine learning layer across the company’s platform of services

Atlassian has been offering collaboration tools, often favored by developers and IT for some time with such stalwarts as Jira for help desk tickets, Confluence to organize your work and BitBucket to organize your development deliverables, but what it lacked was machine learning layer across the platform to help users work smarter within and across the applications in the Atlassian family.

That changed today, when Atlassian announced it has been building that machine learning layer called Atlassian Smarts, and is releasing several tools that take advantage of it. It’s worth noting that unlike Salesforce, which calls its intelligence layer Einstein or Adobe, which calls its Sensei; Atlassian chose to forgo the cutesy marketing terms and just let the technology stand on its own.

Shihab Hamid, the founder of the Smarts and Machine Learning Team at Atlassian, who has been with the company 14 years, says that they avoided a marketing name by design. “I think one of the things that we’re trying to focus on is actually the user experience and so rather than packaging or branding the technology, we’re really about optimizing teamwork,” Hamid told TechCrunch.

Hamid says that the goal of the machine learning layer is to remove the complexity involved with organizing people and information across the platform.

“Simple tasks like finding the right person or the right document becomes a challenge, or at least they slow down productivity and take time away from the creative high-value work that everyone wants to be doing, and teamwork itself is super messy and collaboration is complicated. These are human challenges that don’t really have one right solution,” he said.

He says that Atlassian has decided to solve these problems using machine learning with the goal of speeding up repetitive, time-intensive tasks. Much like Adobe or Salesforce, Atlassian has built this underlying layer of machine smarts, for lack of a better term, that can be distributed across their platform to deliver this kind of machine learning-based functionality wherever it makes sense for the particular product or service.

“We’ve invested in building this functionality directly into the Atlassian platform to bring together IT and development teams to unify work, so the Atlassian flagship products like JIRA and Confluence sit on top of this common platform and benefit from that common functionality across products. And so the idea is if we can build that common predictive capability at the platform layer we can actually proliferate smarts and benefit from the data that we gather across our products,” Hamid said.

The first pieces fit into this vision. For starters, Atlassian is offering a smart search tool that helps users find content across Atlassian tools faster by understanding who you are and how you work. “So by knowing where users work and what they work on, we’re able to proactively provide access to the right documents and accelerate work,” he said.

The second piece is more about collaboration and building teams with the best personnel for a given task. A new tool called predictive user mentions helps Jira and Confluence users find the right people for the job.

“What we’ve done with the Atlassian platform is actually baked in that intelligence, because we know what you work on and who you collaborate with, so we can predict who should be involved and brought into the conversation,” Hamid explained.

Finally, the company announced a tool specifically for Jira users, which bundles together similar sets of help requests and that should lead to faster resolution over doing them manually one at a time.

“We’re soon launching a feature in JIRA Service Desk that allows users to cluster similar tickets together, and operate on them to accelerate IT workflows, and this is done in the background using ML techniques to calculate the similarity of tickets, based on the summary and description, and so on.”

All of this was made possible by the company’s previous shift  from mostly on-premises to the cloud and the flexibility that gave them to build new tooling that crosses the entire platform.

Today’s announcements are just the start of what Atlassian hopes will be a slew of new machine learning-fueled features being added to the platform in the coming months and years.


By Ron Miller

Adobe beefs up developer tools to make it easer to build apps on Experience Cloud

Adobe has had a developer program for years called Adobe.io, but today at the Adobe Developers Live virtual conference, the company announced some new tools with a fresh emphasis on helping developers build custom apps on the Adobe Experience Cloud.

Jason Woosley, VP of developer experience and commerce at Adobe says that the pandemic has forced companies to build enhanced digital experiences much more quickly than they might have, and the new tools being announced today are at least partly related to helping speed up the development of better online experiences.

“Our focus is very specifically on making the experience generation business something that’s very attractive to developers and very accessible to developers so we’re announcing a number of tools,” Woosley told TechCrunch.

The idea is to build a more complete framework over time to make it easier to build applications and connect to data sources that take advantage of the Experience Cloud tooling. For starters, Project Firefly is designed to help developers build applications more quickly by providing a higher level of automation than was previously available.

“Project Firefly creates an extensibility framework that reduces the boilerplate that a developer would need to get started working with the Experience Cloud, and extends that into the customizations that we know every implementation eventually needs to differentiate the storefront experience, the website experience or whatever customer touch point as these things become increasingly digital,” he said.

In order to make those new experiences open to all, the company is also announcing React Spectrum, an open source set of libraries and tools designed to help members of the Adobe developer community build more accessible applications and websites.

“It comes with all of the accessibility features that often get forgotten when you’re in a race to market, so it’s nice to make sure that you will be very inclusive with your design, making sure that you’re bringing on all aspects of your audiences,” Woosley said.

Finally, a big part of interacting with Experience Cloud is taking advantage of all of the data that’s available to help build those more customized interactions with customers that having that data enables. To that end, the company is announcing some new web and mobile software development kits (SDKs) designed to help make it simpler to link to Experience Cloud data sources as you build your applications.

Project Firefly is generally available starting today as are several React Spectrum components and some data connection SDKs. The company intends to keep adding to these various pieces in the coming months.


By Ron Miller

Snyk bags another $200M at $2.6B valuation 9 months after last raise

When we last reported on Snyk in January, eons ago in COVID time, the company announced $150 million investment on a valuation of over $1 billion. Today, barely nine months later, it announced another $200 million and its valuation has expanded to $2.6 billion.

The company is obviously drawing some serious investor attention and even a pandemic is not diminishing that interest. Addition led today’s round, bringing the total raised to $450 million with $350 million coming this year alone.

Snyk has a unique approach to security, building it into the development process instead of offloading it to a separate security team. If you want to build a secure product, you need to think about it as you’re developing the product and that’s what Snyk’s product set is designed to do — check for security as you’re committing your build to your git repository.

With an open source product at the top of funnel to drive interest in the platform, CEO Peter McKay says the pandemic has only accelerated the appeal of the company. In fact, the startup’s annual recurring revenue (ARR) is growing at a remarkable 275% year over year.

McKay says, even with the pandemic, his company has been accelerating adding 100 employees in the last 12 months to take advantage of the increasing revenue. “When others were kind of scaling back we invested and it worked out well because our business never slowed down. In fact, in a lot of the industries it really picked up,” he said.

That’s because as many other founders have pointed out, COVID is speeding up the rate at which many companies are moving to the cloud, and that’s working Snyk’s favor. “We’ve just capitalized on this accelerated shift to the cloud and modern cloud native applications,” he said.

The company currently has 375 employees with plans to add 100 more in the next year. As it grows, McKay says that he is looking to build a diverse and inclusive culture, something he learned about as he moved through his career at VMware and Veeam.

He says one of the keys at Snyk is putting every employee through unconscious bias training to help limit bias in the hiring process, and the executive team has taken a pledge to make the company’s hiring practices more diverse. Still, he recognizes it takes work to achieve these goals, and it’s always easy for an experienced team to go back to the network instead of digging deeper for a more diverse candidate pool.

“I think we’ve put all the pieces in place to get there, but I think like a lot of companies, there’s still a long way to go,” he said. But he recognizes the sooner you embed diversity into the company culture, the better because it’s hard to go back after the fact and do it.

Addition founder Lee Fixel says he sees a company that’s accelerating rapidly and that’s why he was willing to pour in so big an investment. “Snyk’s impressive growth is a signal that the market is ready to embrace a change from traditional security and empower developers to tackle the new security risk that comes with a software-driven digital world,” he said in a statement.

Snyk was founded in 2015. The founders brought McKay on board for some experienced leadership in 2018 to help lead the company through its rapid growth. Prior to the $350 million in new money this year, the company raised $70 million in 2019.


By Ron Miller

Progress snags software automation platform Chef for $220M

Progress, a Boston area developer tool company, boosted its offerings in a big way today when it announced it was acquiring software automation platform Chef for $220 million.

Chef, which went 100% open source last year, had annual recurring revenue (ARR) of $70 million from the commercial side of the house. Needless to say, Progress CEO Yogesh Gupta was happy to bring the company into the fold and gain not only that revenue, but a set of highly skilled employees, a strong developer community and an impressive customer list.

Gupta said that Chef fits with his company’s acquisition philosophy. “This acquisition perfectly aligns with our growth strategy and meets the requirements that we’ve previously laid out: a strong recurring revenue model, technology that complements our business, a loyal customer base and the ability to leverage our operating model and infrastructure to run the business more efficiently,” he said in a statement.

Chef CEO Barry Crist offered a typical argument for an acquired company, that Progress offered  a better path to future growth, while sending a message to the open source community and customers that Progress would be a good steward of the startup’s vision.

“For Chef, this acquisition is our next chapter, and Progress will help enhance our growth potential, support our Open Source vision, and provide broader opportunities for our customers, partners, employees and community,” Crist said in a statement.

Chef’s customer list is certainly impressive including tech industry stalwarts like Facebook, IBM and SAP, as well as non-tech companies like Nordstrom, Alaska Airlines and Capital One.

The company was founded in 2008 and had raised $105 million. according to Crunchbase data. It hadn’t raised any funds since 2015 when it raised a $40 million Series E led by DFJ Growth. Other investors along the way included Battery Ventures, Ignition Partners and Scale Venture Partners.

The transaction is expected to close next month pending normal regulatory approvals.


By Ron Miller

A pandemic and recession won’t stop Atlassian’s SaaS push

No company is completely insulated from the macroeconomic fallout of COVID-19, but we are seeing some companies fare better than others, especially those providing ways to collaborate online. Count Atlassian in that camp, as it provides a suite of tools focused on working smarter in a digital context.

At a time when many employees are working from home, Atlassian’s product approach sounds like a recipe for a smash hit. But in its latest earnings report, the company detailed slowing growth, not the acceleration we might expect. Looking ahead, it’s predicting more of the same — at least for the short term.

Part of the reason for that — beyond some small-business customers, hit by hard times, moving to its new free tier introduced last March — is the pain associated with moving customers off of older license revenue to more predictable subscription revenue. The company has shown that it is willing to sacrifice short-term growth to accelerate that transition.

We sat down with Atlassian CRO Cameron Deatsch to talk about some of the challenges his company is facing as it navigates through these crazy times. Deatsch pointed out that in spite of the turbulence, and the push to subscriptions, Atlassian is well-positioned with plenty of cash on hand and the ability to make strategic acquisitions when needed, while continuing to expand the recurring-revenue slice of its revenue pie.

The COVID-19 effect

Deatsch told us that Atlassian could not fully escape the pandemic’s impact on business, especially in April and May when many companies felt it. His company saw the biggest impact from smaller businesses, which cut back, moved to a free tier, or in some cases closed their doors. There was no getting away from the market chop that SMBs took during the early stages of COVID, and he said it had an impact on Atlassian’s new customer numbers.

Atlassian Q4FY2020 customer growth graph

Image Credits: Atlassian

Still, the company believes it will recover from the slow down in new customers, especially as it begins to convert a percentage of its new, free-tier users to paid users down the road. For this quarter it only translated into around 3000 new customers, but Deatsch didn’t seem concerned. “The customer numbers were off, but the overall financials were pretty strong coming out of [fiscal] Q4 if you looked at it. But also the number of people who are trying our products now because of the free tier is way up. We saw a step change when we launched free,” he said.


By Ron Miller

Harness makes first acquisition, snagging open source CI company Drone.io

Harness has made a name for itself creating tools like continuous delivery (CD) for software engineers to give them the kind of power that has been traditionally reserved for companies with large engineering teams like Google, Facebook and Netflix. Today, the company announced it has acquired Drone.io, an open source continuous integration (CI) company, marking the company’s first steps into open source, as well as its first acquisition.

The companies did not share the purchase price.

“Drone is a continuous integration software. It helps developers to continuously build, test and deploy their code. The project was started in 2012, and it was the first cloud native, container native continuous integration solution on the market, and we open sourced it,” company co- founder Brad Rydzewski told TechCrunch.

Drone delivers pipeline configuration information as code in a Docker container. Image: Drone.io

While Harness had previously lacked a CI tool to go with its continuous delivery tooling, founder and CEO Jyoti Bansal said this was less about filling in a hole than expanding the current platform.

“I would call it an expansion of our vision and where we were going. As you and I have talked in the past, the mission of Harness is to be a next generation software delivery platform for everyone,” he said. He added that buying Drone had a lot of upside.”It’s all of those things — the size of the open source community, the simplicity of the product — and it [made sense], for Harness and Drone to come together and bring this integrated CI/CD to the market.”

While this is Harness’ first foray into open source, Bansal says it’s just the starting point and they want to embrace open source as a company moving forward. “We are committed togetting more and more involved in open source and actually making even more parts of Harness, our original products, open source over time as well,” he said.

For Drone community members who might be concerned about the acquisition, Bansal said he was “100% committed” to continuing to support the open source Drone product. In fact, Rydzewski said he wanted to team with Harness because he felt he could do so much more with them than he could have done continuing as a stand-alone company.

“Drone was a growing community, a growing project and a growing business. It really came down to I think the timing being right and wanting to partner with a company like Harness to build the future. Drone laid a lot of the groundwork, but it’s a matter of taking it to the next level,” he said.

Bansal says that Harness intends to also offer a commercial version of Drone with some enterprise features on the Harness platform, even while continuing to support the open source side of it.

Drone was founded in 2012. The only money it raised was $28,000 when it participated in the Alchemist Accelerator in 2013, according to Crunchbase data. The deal has closed and Rydzewski has joined the Harness team,


By Ron Miller

Salesforce introduces several new developer tools including serverless functions

Salesforce has a bunch of announcements coming out of the virtual Trailheadx conference taking place later this week, starting today with some new developer tools. The goal of these tools is to give developers a more modern way of creating applications on top of the Salesforce platform.

Perhaps the most interesting of the three being announced today is Salesforce Functions, which enable developers to build serverless applications on top of Salesforce. With a serverless approach, the developer creates a series of functions that trigger an operation. The cloud provider then delivers the exact amount of infrastructure resources required to run that operation and nothing more.

Wade Wegner, VP of product for Salesforce and Salesforce DX, says the Salesforce offering gives developers a lot of flexibility around development languages such as Node.js or Java, and cloud platforms such as AWS or Azure. “I can just write my code, deploy it and let Salesforce operate it for me,” he said.

Wegner explained that the new approach lets developers build serverless applications with data that lives in Salesforce, and then run it on elastic infrastructure. This gives them the benefits of vertical and horizontal scale without having to be responsible for managing all aspects of how their application will run on the cloud infrastructure.

In addition to Functions, the company is also announcing Code Builder, a web-based IDE based on Microsoft Visual Studio Code Spaces. “By leveraging Visual Studio Code Spaces we can bring the same capabilities to developers right in the browser, ” Wegner said.

He adds that this enables them to be more productive with support for many languages and frameworks in a browser in the context of the environment that they’re doing their work, while giving them a consistent and familiar experience.

Finally, the company is announcing the DevOps Center, which is a place to manage the growing complexity of delivering applications built on top of Salesforce in a modern continuous way. “It is really meant to provide new ways with which teams of developers can collaborate around the work that they’re doing, and to manage the complexities of continuously delivering applications…,” he said.

As is typical for Salesforce, the company is announcing these tools today, but they will not be generally available for some time. Functions and Code Builders are both in pilot, while DevOps Center will be available as a developer preview later this year.


By Ron Miller

New Harness product lets engineering teams monitor cloud spending in real time

One of the big advantages of using the cloud is ease of deployment. For engineers, being able to dial up infrastructure resources means being able to develop without delays, but it can also lead to big bills at the end of the month if you don’t know what you’re spending.

Harness wants to help with that, and today the startup released a product called Continuous Efficiency. It is designed to help engineering teams use cloud resources in a more cost-efficient manner, and do this in real time as they allocate resources.

Jyoti Bansal, co-founder and CEO at Harness, says that today most companies don’t know the extent of their cloud costs until the finance people get the bill at the end of the month. What’s more, the bill is entirely disconnected from the developers who are responsible for that cost. Finally, he says that at least 35% of that cost is waste, money they didn’t have to spend.

What Harness is hoping to do with this new product is give developers visibility into their spending with the goal that if they see how much waste they are generating they will dial back on usage.

“We are rethinking managing your cloud costs. From the perspective of developers, how do we give context sensitivity to developers so they get a full view of [what they are spending in the cloud],” he said.

Oftentimes, resources go unused or are over allocated, and giving visibility into this should let developers stay on budget, and in some cases save big bucks. To show how this works, the company says that one customer had a Kubernetes cluster configured with an annual cost of $1.6 million. After running the Continuous Efficiency product, it found that just 15% of the cluster compute resources were actually being used. After reconfiguring based on this data, they were able to save $1.3 million over the course of a year.

Image Credit: Harness

While Bansal says the product was in development long before the pandemic started, a tool like this at this particular moment in time is even more important as companies are looking for ways to cut costs.

Harness was founded in 2016 and has raised $80 million, according to Crunchbase data. Bansal formerly co-founded AppDynamics, a company that Cisco acquired in January 2017 for $3.7 billion.


By Ron Miller

Pitch deck teardown: The making of Atlassian’s 2015 roadshow presentation

In 2015, Atlassian was preparing to go public, but it was not your typical company in so many ways. For starters, it was founded in Australia, it had two co-founder co-CEOs, and it offered collaboration tools centered on software development.

That meant that the company leaders really needed to work hard to help investors understand the true value proposition that it had to offer, and it made the roadshow deck production process even more critical than perhaps it normally would have been.

A major factor in its favor was that Atlassian didn’t just suddenly decide to go public. Founded in 2002, it waited until 2010 to accept outside investment. After 10 straight years of free cash flow, when it took its second tranche of investment in 2014, it selected T. Rowe Price, perhaps to prepare for working with institutional investors before it went public the next year.

We sat down with company president Jay Simons to discuss what it was like, and how his team produced the document that would help define them for investors and analysts.

Always thinking long term

Simons said co-founders Scott Farquar and Mike Cannon-Brooke always had a vision of building a public company from the early days.

“Mike and Scott were intent on building an iconic, multigenerational company. They were always talking about a company that outlasted them. And one of the examples that we always used was Hewlett-Packard, in that they wanted to build a company that stood the test of time,” Simons said. That aspiration was associated with their desire to behave with the discipline of a company that was publicly traded.

“Being a public company demands a level of athleticism and rigor and accountability and discipline in planning and thinking and execution,” he said. “And so I think if you set your sights on being an iconic company, more than likely you will choose the path of being a publicly-traded company because it sort of raises your game.”

It’s worth noting that when the company accepted funding in 2010 from Accel and again in 2014, these were secondary investments, meaning the investors were buying equity directly from the company’s founders and employees. As a result, the first time it raised primary capital was at its IPO.

Moving beyond Australia

Long before the company decided to go public, Atlassian began expanding internationally. By the time the team began drafting the roadshow deck, it had offices in San Francisco and Austin, along with a robust international customer base.

“We were proud of our heritage [as a company started in Australia], but we definitely positioned ourselves as a global company. We had a really strong concentration employee base in both San Francisco and Austin by the time we decided to go public, and we had customers in 140 different countries with 50,000 active customers at the time, and so we were a significant global company,” Simons said.

He said their origins also meant they had to cultivate international markets from early on. By the time the company went public, he said, unlike a lot of startups at that stage, half their market was in North America and half was in other countries, and that was a big selling point for investors.

Gearing up

Simons said the roadshow deck they would create was adapted from the deck they developed when they approached VCs in 2010 for the first round of investment capital. That would eventually lead to a $60 million investment from Accel.

“In many ways that [early investor deck] was the first version where you had to really explain the business, and not just at a high level kind of value proposition to somebody that would potentially buy the software. We needed to explain the business and how it operated and what our financials looked like and how we thought about our market opportunity and what we thought was unique about our company, our business model and our culture.”

Well before Atlassian filed an S-1, big banks began expressing interest in getting to know the company, believing correctly that it would eventually go public. So they prepared a presentation for bankers that introduced the company and explained its mission to people who may not have been familiar, an exercise that also helped them create their roadshow deck.

“This particular deck continued to evolve and take shape from those conversations as we used it,” he said.

Getting down to business

Once the company decided to file for an IPO, it hired a bank and began drafting the S-1 document that would announce its intent to go public. As they went through this process, it laid out much of the information the company would want to include in the roadshow deck.

“There were parts of what we already had communicated in deck form that we could incorporate into the S-1 in a narrative form, and then parts of writing that long-form narrative that we wanted to incorporate back into the deck. A relatively small team worked on both the S-1 document and then recalibrating the deck around the S-1 and vice versa,” Simons said.

The process began in August 2015, but the roadshow deck went through dozens of iterations until they crafted the final version in November 2015. The team also prepared a video of the presentation; around that time, companies were moving away from releasing videos with talking heads standing in front of a backdrop, so they decided to improve their production values.

Hitting the road

Once the deck was ready, the company hit the road and delivered the presentation across the country, starting on the West Coast, moving through the Midwest and ending up in New York City.

They rarely presented the deck start to finish as most investors had seen it ahead of time; instead, presentations tended to be more interactive with attendees asking questions. “Nobody wants to just watch an infomercial, so we were digging into things that either weren’t totally clear to them in the deck or there was a level of detail that they wanted to try to see; so it was not uncommon to have it be conversational,” he said.

The roadshow team flew their spouses out to NYC to meet them for a free weekend, took in a Nets game and a Broadway show and generally relaxed before they went public on December 9, 2015. If the first day was any indication, the offering was a rousing success finishing up 32% on a valuation of $5.8 billion.

The company went public at $21 a share. Today the price sits at more than $188 with a market cap above $46 billion. It seems to have all worked out just the way they planned when they started thinking of going public all those years ago, but there was no way to know that when they sat down to write the deck. No matter how well prepared they were.


By Ron Miller

Pinpoint releases dashboard to bring visibility to software engineering operations

As companies look for better ways to understand how different departments work at a granular level, engineering has traditionally been a black box of siloed data. Pinpoint, an Austin-based startup has been working on a platform to bring this information into a single view, and today it released a dashboard to help companies understand what’s happening across software engineering from an operational perspective.

Jeff Haynie, co-founder and CEO at Pinpoint says the company’s mission for the last two years has been giving greater visibility into the  engineering department, something he says is even more important in the current context with workers spread out at home.

“Companies give engineering a bunch of money, and they build a bunch of amazing things, but in the end it is just a black box and we really don’t know what happens,” Haynie said. He says his company has been working to take all of the data to try and contextualize it, bring it together and correlate that information.

Today, they are introducing a dashboard that takes what they’ve been building and pulls it together into a single view, which is 100% self serve. Prior to this you needed a bunch of hand-holding from Pinpoint personnel to get it up and running, but today you can download the product and sign into your various services such as your git repository, your CI/CD software, your IDE and so forth.

What’s more it provides a way for engineering personnel to communicate with one another without leaving the tool.

Pinpoint software engineering dashboard. Image Credit: Pinpoint

“Obviously we will handhold and help people as they need it, and we have an enterprise version of the product with a higher level of SLA, and we have a customer success team to do that, but we’ve really focused this new release on purely self service,” Haynie said.

What’s more, while there is a free version already for teams under 10 people that’s free forever, with the release of today’s product, the company is offering unlimited access to the dashboard for free for three months.

Haynie says they’re like any startup right now, but having experience with several other startups and having lived through 9/11, the dot-com crash, 2008 and so forth, he knows how to hunker down and preserve cash. At the same time, he says they are seeing a lot of in-bound interest in the product, and they wanted to come up with a creative way to help customers through this crisis, while putting the product out there for people to use.

“We’re like any other startup or any other business frankly at this point: we’re nervous and scared. How do you survive this [and how long will it last]. The other side of it is that we’re rushing to take advantage of this inbound interest that we’re getting and trying to sort of seize the opportunity and try to be creative about how we help them.”

The startup hopes that if companies find the product useful, after three months they won’t mind paying for the full version. For now, it’s just putting it out there for free and seeing what happens with it — just another startup trying to find a way through this crisis.


By Ron Miller

Harness launches Continuous Insights to measure software team performance

Jyoti Bansal, CEO and co-founder at Harness, has always been frustrated by the lack of tools to measure software development team performance. Harness is a tool that provides Continuous Delivery as a Service, and its latest offering, Continuous Insights, lets managers know exactly how their teams are performing.

Bansal says a traditional management maxim says that if you can’t measure a process, you can’t fix it, and Continuous Insights is designed to provide a way to measure engineering effectiveness. “People want to understand how good their software delivery processes are, and where they are tracking right now, and that’s what this product, Continuous Insights, is about,” Bansal explained.

He says that it is the first product in the market to provide this view of performance without pulling weeks or months of data. “How do you get data around what your current performance is like, and how fast you deliver software, or where the bottlenecks are, and that’s where there are currently a lot of visibility gaps,” he said. He adds, “Continuous Insights makes it extremely easy for engineering teams to clearly measure and track software delivery performance with customizable, dashboards.”

Harness measures four key metrics as defined by DevOps Research and Assessment (DORA) in their book Accelerate. These include deployment frequency, lead time, mean-time-to-recovery and failure change rate. “Any organization that can do a better job with these would would really out-innovate their peers and competitors,” he said. Conversely companies doing badly on these four metrics are more likely to fall behind in the market.

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Image: Harness

By measuring these four areas, it not only provides a way to track performance, he sees it as a way to gamify these metrics where each team tries to outdo one another around efficiency. While you would think that engineering would be the most data-driven organization, he says that up until now it has lacked the tooling. He hopes that Harness users will be able to bring that kind of rigor to engineering.


By Ron Miller

GitLab hauls in $268M Series E on 2.768B valuation

GitLab is a company that doesn’t pull any punches or try to be coy. It actually has had a page on its website for sometime stating it intends to go public on November 18, 2020. You don’t see that level of transparency from late-stage startups all that often. Today, the company announced a huge $268 million Series E on a tidy $2.768 billion valuation.

Investors included Adage Capital Management, L.P, Alkeon Capital, Altimeter Capital, Blackrock, Inc., Capital Group, Coatue Management, D1 Capital Partners, Franklin Templeton, Light Street Capital, Tiger Management Corp and Two Sigma Investments LP.

The company seems to be primed and ready for that eventual IPO. Last year, GitLab co-founder and CEO Sid Sijbrandij says that his CFO Paul Machle told him he wanted to begin planning to go public, and he would need two years in advance to prepare the company. As Sijbrandij tells it, he told him to pick a date.

“He said, I’ll pick the 16th of November because that’s the birthday of my twins. It’s also the last week before Thanksgiving, and after Thanksgiving, the stock market is less active, so that’s a good time to go out,” Sijbrandij told TechCrunch.

He said that he considered it a done deal and put the date on the GitLab Strategy page, a page that outlines the company’s plans for everything it intends to do. It turned out that he was a bit too quick on the draw. Machle had checked the date in the interim and realized that it was a Monday, which is not traditionally a great day to go out, so they decided to do it two days later. Now the target date is officially November 18, 2020.

Screenshot 2019 09 17 08.35.33 2

GitLab has the date it’s planning to go public listed on its Strategy page.

As for that $268 million, it gives the company considerable runway ahead of that planned event, but Sijbrandij says it also gives him flexibility in how to take the company public. “One other consideration is that there are two options to go public. You can do an IPO or direct listing. We wanted to preserve the optionality of doing a direct listing next year. So if we do a direct listing, we’re not going to raise any additional money, and we wanted to make sure that this is this is enough in that case,” he explained.

Sijbrandij says that the company made a deliberate decision to be transparent early on. Being based on an open source project, it’s sometimes tricky to make that transition to commercial company, and sometimes that has a negative impact on the community and the number of contributions. Transparency was a way to combat that, and it seems to be working.

He reports that the community contributes 200 improvements to the GitLab open source product every month, and that’s double the amount of just a year ago, so the community is still highly active in spite of the parent company’s commercial success.

It did not escape his notice that Microsoft acquired GitHub last year for $7.5 billion. It’s worth noting that GitLab is a similar kind of kind of company that helps developers manage and distribute code in a DevOps environment. He claims in spite of that eye-popping number, his goal is to remain an independent company and take this through to the next phase.

“Our ambition is to stay an independent company. And that’s why we put out the ambition early to become a listed company. That’s not totally in our control as the majority of the company is owned by investors, but as long as we’re more positive about the future than the people around us, I think we can we have a shot at not getting acquired,” he said.

The company was founded in 2014 and was a member of Y Combinator in 2015. It has been on a steady growth trajectory ever since. hauling in over $436 million. The last round before today’s announcement was a $100 million Series D last September.


By Ron Miller

Serverless, Inc expands free Framework to include monitoring and security

Serverless development has largely been a lonely pursuit until recently, but Serverless, Inc has been offering a free framework for intrepid programmers since 2015. At first, that involved development, deployment and testing, but today the company announced it is expanding into monitoring and security to make it an end-to-end tool — and it’s available for free.

Serverless computing isn’t actually server-free, but it’s a form of computing that provides a way to use only the computing resources you need to carry out a given function and no more. When the process is complete, the resources effectively go away. That has the potential to be more cost-effective than having a server that’s always on, regardless of whether you’re using it or not. That requires a new way of thinking about how developers write code.

While serverless offers a compelling value proposition, up until Serverless, Inc came along with some developer tooling, early adherents were pretty much stuck building their own tooling to develop, deploy and test their programs. Today’s announcement expands the earlier free Serverless, Inc Framework to provide a more complete set of serverless developer tools.

Company founder and CEO Austen Collins says that he has been thinking a lot about what developers need to develop and deploy serverless programs, and talking to customers. He says that they really craved a more integrated approach to serverless development than has been available until now.

“What we’re trying to do is build this perfectly integrated solution for developers and developer teams because we want to enable them to innovate as much as possible and be as autonomous as possible,” Collins told TechCrunch. He says at the same time, he recognizes that operations needs to connect to other tools and the Serverless Framework provides hooks into other systems as well.

Screenshot 2019 07 22 09.27.24

The new tooling includes an integrated environment, so that once you deploy, you can simply click an error or security event and drill down to a dashboard for more information about the issue. You can click for further detail to see the exact spot in the code where the issue occurred, which should make it easier to resolve more quickly.

While no tool is 100 percent comprehensive, and most large organizations, and even individual developers, will have a set of tools they prefer to use, this is an attempt to build a one-stop solution for serverless developers for the first time. That in itself is significant as serverless moves beyond early adopters and begins to become more of a mainstream kind of programming and deployment option. People starting now probably won’t want to cobble together their own toolkits and the Serverless, Inc. Framerwork gives them a good starting point.

Serverless, Inc. was founded by Collins in 2015 out of a need for serverless computing tooling. He has raised over $13.5 million since inception.


By Ron Miller

VCs bet $12M on Troops, a Slackbot for sales teams

Slack wants to be the new operating system for teams, something it has made clear on more than one occasion, including in its recent S-1 filing. To accomplish that goal, it put together an in-house $80 million venture fund in 2015 to invest in third-party developers building on top of its platform.

Weeks ahead of its direct listing on The New York Stock Exchange, it continues to put that money to work.

Troops is the latest to land additional capital from the enterprise giant. The New York-based startup helps sales teams communicate with a customer relationship management tool plugged directly into Slack. In short, it automates routine sales management activities and creates visibility into important deals through integrations with employee emails and Salesforce.

Troops founder and chief executive officer Dan Reich, who previously co-founded TULA Skincare, told TechCrunch he opted to build a Slackbot rather than create an independent platform because Slack is a rocket ship and he wanted a seat on board: “When you think about where Slack will go in the future, it’s obvious to us that companies all over the world will be using it,” he said.

Troops has raised $12 million in Series B funding in a round led by Aspect Ventures, with participation from the Slack Fund, First Round Capital, Felicis Ventures, Susa Ventures, Chicago Ventures, Hone Capital, InVision founder Clark Valberg and others. The round brings Troops’ total raised to $22 million.

Launched in 2015 by New York tech veterans Reich, Scott Britton and Greg Ratner, the trio weren’t initially sure of Slack’s growth trajectory. It wasn’t until Slack confirmed its intent to support the developer ecosystem with a suite of developer tools and a fund that the team focused its efforts on building a Slackbot.

“People sometimes thought of us, at least in the early days, as a little bit crazy,” Reich said. “But now Slack is the fastest-growing SaaS company ever.”

“We think the biggest opportunity in the [enterprise SaaS] category is going to be tools oriented around the customer-facing employee (CRM), and that’s where we are innovating,” he added.

Troops’ tools are helpful for any customer-facing team, Reich explains. Envoy, WeWork, HubSpot and a few hundred others are monthly paying subscribers of the tool, using it to interact with their CRM in a messaging interface and to receive notifications when a deal has closed. Troops integrates with Salesforce, so employees can use it to search records, schedule automatic reports and celebrate company wins.

Slack, in partnership with a number of venture capital funds, including Accel, Kleiner Perkins and Index, has also deployed capital to a number of other startups, like Lattice, Drafted and Loom.

With Slack’s direct listing afoot, the Troops team is counting on the imminent and long-term growth of the company’s platform.

“We think it’s still early days,” Reich said. “In the future, we see every company using something like Troops to manage their day-to-day.”


By Kate Clark

Talk key takeaways from Google Cloud Next with TechCrunch writers

Google’s Cloud Next conference is taking over the Moscone Center in San Francisco this week and TechCrunch is on the scene covering all the latest announcements.

Google Cloud already powers some of the world’s premier companies and startups, and now it’s poised to put even more pressure on cloud competitors like AWS with its newly-released products and services. TechCrunch’s Frederic Lardinois will be on the ground at the event, and Ron Miller will be covering from afar. Thursday at 10:00 am PT, Frederic and Ron will be sharing what they saw and what it all means with Extra Crunch members on a conference call.

Tune in to dig into what happened onstage and off and ask Frederic and Ron any and all things cloud or enterprise.

To listen to this and all future conference calls, become a member of Extra Crunch. Learn more and try it for free.


By Arman Tabatabai