Grocery store Archives

Shelf Engine’s mission to eliminate food waste in grocery retailers now has some additional celebrity backers. The company brought in a $2 million extension to its $41 million Series B announced in March.

Ellen DeGeneres, Portia de Rossi, Shaun White and Shawn Mendes are the new backers, who came in through a strategic round of funding alongside PLUS Capital to bring the Seattle-based company’s total funding to $60 million since the company’s inception in 2016. This includes a $12 million Series A from 2020.

Shelf Engine’s grocery order automation technology applies advanced statistical models and artificial intelligence to deliver accurate food order volume so that customers can reduce their food waste by as much as 32% while increasing gross margins and sales of more than 50%. The company has already helped retailers divert 1 million pounds of food waste from landfills, Stefan Kalb, co-founder and CEO of Shelf Engine, told TechCrunch.

“We’ve had phenomenal growth last year, some of it from our mid-market customers, but mostly from customers like Target and Kroger,” Kalb said. “Our other big news is that we hired a president (Kane McCord) in the past six weeks, which is cool to have the reinforcement on the leadership side.”

Shelf Engine has a plan to reduce food waste at grocery stores, and $12 million in new cash to do it

Over the past 12 months, the company, which works with retailers like Kroger, Whole Foods and Compass Group, saw over 540% revenue growth. At the same time, it grew its employees to 200 from 23, Kalb said. He expects to more than double Shelf Engine’s headcount over the next 12 months.

As a result, the new funding will be used to scale with current customers and accelerate further investment in R&D of its AI systems and automation capabilities.

Meanwhile, Amanda Groves, partner at PLUS Capital, said her firm works with about 65 individuals who are in film, television, sports and culture, including the four new investors in Shelf Engine.

She says many of her clients are looking to participate in business as an investor or with sweat equity. Her firm works with them to determine interests and will then source opportunities and invest alongside them.

Shelf Engine fits into one of PLUS Capital’s core investment areas of sustainability. The firm looks across different sectors like food, energy, apparel, packaging and recycling. Shelf Engine’s approach of leveraging technology to aid in sustainability efforts was attractive to all of the investors, as was their method of scaling within grocery clients without affecting consumer behavior.

“When Shelf Engine is installed in the grocery store, they can reduce spoilage by 10% right off the bat — that immediacy of the impact was what got our clients excited,” Groves added.

One of Shelf Engine’s first celebrity investors was Joe Montana, and Kalb said partnering with celebrities enables the company’s mission to eliminate food waste and address the climate crisis to be made more aware.

“B2B software is not as glamorous, but the climate has become a big issue and something many celebrities care about,” he added. “Shawn Mendes has over 60 million followers, so for him to share about this issue is extremely meaningful. Where he invests will lead to his followers knocking on the doors of stores and saying ‘this matters to me.’ That is the strategy shift from B2B to a movement for our community.”

The company is not alone in tackling food waste, which globally each year amounts to $1.3 trillion. For example, Apeel, OLIO, Imperfect Foods, Mori and Phood Solutions are all working to improve the food supply chain and have attracted venture dollars in the past year to go after that mission.

Shelf Engine is already in over 3,000 stores nationwide in the areas of grocery, food service and convenience stores, which “is a large lift from 18 months ago,” Kalb said. Next up, the company is progressing to open new categories and managing more projects. He is specifically looking at what the company can manage in the store and manage for the customer.

“We are getting to the point where we can manage more of the store in complex categories like meat, seafood and deli that are mainly custom,” he added.

IoT and data science will boost foodtech in the post-pandemic era

By Christine Hall

Apeel Sciences, a food system innovation company, is out to prevent food produced globally from ending up in the landfill, especially as pressures from the global pandemic affect the food supply chain.

The company just added $250 million in Series E funding, giving it a valuation of $2 billion, to speed up the availability of its longer-lasting produce in the U.S. (where approximately 40% of food is wasted), the U.K. and Europe.

Existing investor Temasek led the round and was joined by a group of new and existing investors, including Mirae Asset Global Investments, GIC, Viking Global Investors, Disruptive, Andreessen Horowitz, Tenere Capital, Sweetwater Private Equity, Tao Capital Partners, K3 Ventures, David Barber of Almanac Insights, Michael Ovitz of Creative Artists Agency, Anne Wojcicki of 23andMe, Susan Wojcicki of YouTube and Katy Perry.

With the new funding, Apeel has now raised over $635 million since the company was founded in 2012. Prior to this round, the company brought in $250 million in Series D funding in May 2020.

Preventing food waste nets Apeel $250 million from Singapore’s government, Oprah and Katy Perry

Santa Barbara-based Apeel developed a plant-based layer for the surface of fruits and vegetables that is tasteless and odorless and that keeps moisture in while letting oxygen out. It is those two factors in particular that lead to grocery produce lasting twice as long, James Rogers, CEO of Apeel, told TechCrunch.

Apeel installs its application at the supplier facilities where the produce is packed into boxes. In addition to that technology, the company acquired ImpactVision earlier this year to add another layer of quality by integrating imaging systems on individual pieces as they move through the supply chain to optimize routing so more produce that is grown is eaten.

“One in nine people are going hungry, and if three in nine pieces of produce are being thrown away, we can be better stewards of the food we are throwing away,” Rogers said. “This is a solvable problem, we just have to get the pieces to the right place at the right time.”

The company is not alone in tackling food waste. For example, Shelf Engine, Imperfect Foods, Mori and Phood Solutions are all working to improve the food supply chain and have attracted venture dollars to go after that mission.

Prior to the pandemic, the amount of food people were eating was growing each year, but that trend is reversed, Rogers explained. Consumers are more aware of the food they eat, they are shopping less frequently, buying more per visit and more online. At the same time, grocery stores are trying to sort through all of that.

“We can’t create these supply networks alone, we do it in concert with supply and retail partners,” he said. “Grocery stores are looking at the way shoppers want to buy things, while we look at how to partner to empower the supply chain. What started with longer-lasting fruits and vegetables, is becoming how we provide information to empower them to do it without adding to food waste.”

Since 2019, Apeel has prevented 42 million pieces of fruit from going to waste at retail locations; that includes up to 50% reduction in avocado food waste with corresponding sales growth. Those 42 million pieces of saved fruit also helped conserve nearly 4.7 billion liters of water, Rogers said.

Meanwhile, over the past year, Apeel has amassed a presence in eight countries, operating 30 supply networks and distributing produce to 40 retail partners, which then goes out to tens of thousands of stores around the world.

The new funding will accelerate the rollout of those systems, as well as co-create another 10 supply networks with retail and supply partnerships by the end of the year. Rogers also expects to use the funding to advance Apeel’s data and insights offerings and future acquisitions.

Thomas Park, president and head of alternative investments at Mirae Asset Global Investments, said his firm has been investing in environmental, social and governance-related companies for awhile, targeting companies that “make a huge impact globally and in a way that is easy for us to understand.”

The firm, which is part of Mirae Asset Financial Group, often partners with other investors on venture rounds, and in Apeel’s case with Temasek. It also invested with Temasek in Impossible Foods, leading its Series F round last year.

“When we saw them double-down on their investment, it gave us confidence to invest in Apeel and an opportunity to do so,” Park said. “Food waste is a global problem, and after listening to James, we definitely feel like Apeel is the next wave of how to attack these huge problems in an impactful way.”

IoT and data science will boost foodtech in the post-pandemic era

By Christine Hall

Tag Archives: Grocery store

Ellen DeGeneres, Portia de Rossi, Shaun White, Shawn Mendes get behind Shelf Engine

Apeel bites into another $250M funding round, at a $2B valuation, to accelerate fresh food supply chains