Salesforce’s Kathy Baxter is coming to TC Sessions: SaaS to talk AI

As the use of AI has grown and developed over the last several years, companies like Salesforce have tried to tap into it to improve their software and help customers operate faster and more efficiently. Kathy Baxter, principal architect for the ethical AI practice at Salesforce will be joining us at TechCrunch Sessions: SaaS on October 27th to talk about the impact of AI on SaaS.

Baxter, who has more than 20 years of experience as a software architect, joined Salesforce in 2017 after more than a decade at Google in a similar role. We’re going to tap into her expertise on a panel discussing AI’s growing role in software.

Salesforce was one of the earlier SaaS adherents to AI, announcing its artificial intelligence tooling, which the company dubbed Einstein, in 2016. While the positioning makes it sound like a product, it’s actually much more than a single entity. It’s a platform component, which the various pieces of the Salesforce platform can tap into to take advantage of various types of AI to help improve the user experience.

That could involve feeding information to customer service reps on Service Cloud to make the call move along more efficiently, helping salespeople find the customers most likely to close a deal soon in the Sales Cloud or helping marketing understand the optimal time to send an email in the Marketing Cloud.

The company began building out its AI tooling early on with the help of 175 data scientists and has been expanding on that initial idea since. Other companies, both startups and established companies like SAP, Oracle and Microsoft have continued to build AI into their platforms as Salesforce has. Today, many SaaS companies have some underlying AI built into their service.

Baxter will join us to discuss the role of AI in software today and how that helps improve the operations of the service itself, and what the implications are of using AI in your software service as it becomes a mainstream part of the SaaS development process.

In addition to our discussion with Baxter, the conference will also include Databricks’ Ali Ghodsi, UiPath’s Daniel Dines, Puppet’s Abby Kearns, and investors Casey Aylward and Sarah Guo, among others. We hope you’ll join us. It’s going to be a stimulating day.

Buy your pass now to save up to $100, and use CrunchMatch to make expanding your empire quick, easy and efficient. We can’t wait to see you in October!

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By Ron Miller

Sarah Guo, Kobie Fuller & Casey Aylward headline investor panel at TC Sessions: SaaS

While SaaS has become the default way to deliver software in 2021, it still takes a keen eye to find the companies that will grow into successful businesses, maybe even more so with so much competition. That’s why we’re bringing together three investors to discuss what they look for when they invest in SaaS startups.

For starters, we’ll have Sarah Guo, who has been a partner at Greylock since 2013 where she concentrates on AI, cybersecurity, infrastructure and the future of work — all in a SaaS context of course. Among her investments are Obsidian, Clubhouse and Awake. Her exits include Demisto, which Palo Alto acquired for $560 million in 2019 and Skyhigh Networks, which McAfee bought for $400 million in 2018.

Prior to joining Greylock, she worked for Goldman Sachs investing in growth-stage companies and advising SaaS companies like Dropbox and Workday.

Next we’ll have Kobie Fuller, a partner at Upfront Ventures, who looks at SaaS as well as AR and VR. Fuller has been at Upfront since 2016 when he joined after a three-year stint at Accel. He oversaw a pair of billion dollar exits while at Accel including ExactTarget to Salesforce for $2.5 billion and Oculus to Facebook for $2 billion. Upfront investments include Bevy, community building software, which recently got a $40 million investment with 20% of that coming from 25 Black investors.

Finally, we’ll have Casey Aylward, a principal at Costanoa Ventures where she concentrates on early-stage enterprise startups. Among her investments have been Aserto, Bigeye and Cyral. She tends to concentrate on developer tools. “My entire career so far has been focused on developers: whether it was building tools for developers, building software myself or now investing in enabling technologies for the next generation of technical users,” she wrote on her bio page.

This prestigious group will share their thoughts at TC Sessions: SaaS, a one-day virtual event that will examine the state of SaaS to help startup founders, developers and investors understand the state of play and what’s next. We hope you’ll join us.

The single-day event will take place 100% virtually on October 27 and will feature actionable advice, Q&A with some of SaaS’s biggest names and plenty of networking opportunities. Importantly, $75 Early Bird passes are now on sale. Book your passes today to save $100 before prices go up.



By Ron Miller