SmartRecruiters raises $110M at a $1.5B valuation to expand its end-to-end recruitment platform

The global Covid-19 pandemic had a chilling effect on a number of industries and their workforces, resulting in mass furloughs and layoffs. But now, with countries now taking steps back to “normal”, that has been leading, in many cases, back to a hiring surge. Today, SmartRecruiters, one of the companies that has built software to handle that process more smoothly, is announcing $110 million in funding to seize the moment.

The funding, a Series E, is coming in at a $1.5 billion valuation, the company confirmed. Silver Lake Waterman is leading this round, with previous backers Insight Partners, and Mayfield Fund also participating.

The investment will be used in two areas. First, SmartRecruiters plans to continue expanding business — its primary customers are large enterprises with Visa, Square, McDonald’s, Ubisoft, FireEye, Biogen, Equinox and Public Storage among them, and the plan will be to bring on more of these globally. Jerome Ternynck, SmartRecruiters’ CEO and founder, pointed out that one of its clients made a move recently in which it had to swiftly ramp up by 10,000 people in 90 days.

“That is the scale of the great rehire that we are aiming to serve,” he said.

And second, it plans to hire and invest more in product. Specifically, Ternynck said the company is looking to build more intelligence into its platform, so that it can help customers find ideal matches for roles and provide them with tools to automate and reduce the busy work of managing a recruitment process.

This is a notable area for growth, and one that smaller startups have also identified and are building to fix: just yesterday, one of them, Dover, announced a Series A.

Ternynck likes to describe SmartRecruiters as “the Salesforce of recruiting”, by which he means that it provides a system of record for large enterprises who can manage 100% of the process of recruitment, from sourcing candidates to hire.

“In recruiting tech, we are the mothership,” he said, with some 600 vendors integrated into its platform — a mark of how fragmented the wider industry really is.

(Salesforce, incidentally, is an investor in SmartRecruiters, and while right now it’s not directly working with its portfolio company to build recruitment into what it operates as essentially a massive CRM behemoth, it’s an interesting prospect and seems like a no-brainer that it might try to some day. Ternynck would not comment…)

There are already a lot of application tracking systems in the market that can handle the basics of logging candidates and managing their progress through the screening, interview, references, and hiring/rejection cycle — Ternynck, in fact founded and sold one of the pioneers in that space, But the problem with these is that they are limited and often work within their own silos. He refers to these ATS systems as “the first generation” of recruitment software, a generation that is now getting replaced.

There are some big changes driving that evolution, and specifically SmartRecruiters’ growth. One key area is the bigger shift in “digital transformation”, precipitated by the pandemic but also a bigger shift to cloud-based computing and evolutions in big data management. Fragmentation is rife in recruiting, but we now are equipped in the world of IT with many, many ways of navigating that and using the wide amount of information out there to our advantage.

But there is another, more epistemological shift, too. Recruitment, and talent in general, has become a critical part of how a company conceives of its future success. Get the right people on board and you will grow. Fail to hire correctly and you will not, and you might even fail.

“This round and our progression signals the fact that CEOs have been forced to care more about recruiting,” he said. They want want to hire the best, he added, but that is fundamentally different from how recruiting has traditionally been approached, which is focused on cost per hire.

“This means recruiting is coming out of the administration function and into value add and sales and marketing,” he added. (That’s another interesting parallel with Dover which has gone so far as to conceive of its recruitment approach as “orchestration”, a word more commonly associated with sales software.)

The pandemic has had an impact here, too: employees and “hires” today are not what they used to be. It has become more acceptable to work remotely, and what people have come to expect out of jobs, and what roles they are coming from when applying, are all so different, and that also demands a different kind of platform to engage with them.

Indeed, that bigger area — sometimes referred to as “the future of work” — is part of what attracted this investment.

“Hiring talent and building human capital is more complex and important than ever, and SmartRecruiters is well positioned to help companies attract and land top talent,” said Shawn O’Neill, Managing Director and Group Head, Silver Lake Waterman, in a statement. “Their scale and customer growth are testament to their strong leadership and industry leading platform. We are excited to help fuel SmartRecruiters’ next growth chapter.”

Interestingly, Ternynck noted that even despite the mass layoffs and furloughs experienced in some industries in the last year and a half, SmartRecruiters has seen business grow, even through some of the worst moments of Covid-19. Over the last 12 months, bookings have grown by 70%, he said. That’s a mark of how recruiting priorities are indeed changing, regardless of whether it’s a SmartRecruiters, or another kind of company entirely — and there are many, from Taleo and Cornerstone, through to smaller hopefuls like Dover, and even Salesforce — who might reap the spoils longer term.


By Ingrid Lunden

Dover raises $20M to bring the concept of ‘orchestration’ to recruitment

Despite being one of the earliest adopters of using the world wide web to disrupt how its business is done and connect with more potential customers, the recruitment industry ironically remains one of the more fragmented and behind the times when it comes to using new, cloud based services to work more efficiently. A new startup is hoping to change that, and it’s picked up some funding on strong, early signs of traction.

Dover, which has built what CEO and co-founder Max Kolysh describes as a “recruitment orchestration platform” — aimed at recruiters, it helps them juggle and aggregate multiple candidate pools to source suitable job candidates automatically, and then manage the process of outreach (including using tools to automatically re-write job descriptions, as well as to write recruitment and rejection letters) — has raised $20 million from an impressive list of investors.

Tiger Global led the Series A round, with Founders Fund, Abstract Ventures, and Y Combinator also investing. Dover was part of YC’s Summer 2019 class (which debuted in August 2020), and Founders Fund led its seed round. Since leaving the incubator, it’s picked up more than 100 customers, mostly from the world of tech, including ClearBanc, Lattice, Samsara and others, even larger companies that you might have assumed would have their own in-house orchestration and automation platforms in place already.

“Orchestration” in the world of business IT is commonly used for software built for the fields of sales and marketing: in both of these, there is a lot of fragmentation and work involved in sourcing good leads to become potential customers, and so tech companies have built platforms both to source interesting contacts and handle some of the initial steps needed to reach out to them, and get them engaged.

That, it turns out, is a very apt way to think of the recruitment industry, too, not least because it also, to a degree, involves a company “selling” itself to candidates to get them interested.

“I would say recruiting is sales and marketing,” Kolysh said. “We’re comparable to sales ops, but sales is 5-10 years ahead in terms of technology.”

Recruiters, especially those working in industries where talent is at a premium and therefore proactively hiring good people can be a challenge, are faced with a lot of busy work to find interesting candidates and engage them to consider open jobs, and subsequently handling the bigger process of screening, reaching out to them, and potentially rejecting some while making offers to others.

This is mainly because the process of doing all of these is typically very fragmented: mot only are there different tools built to handle these different processes, but there is an almost endless list of sources today where people go to look for work, or get their names out there.

Dover’s approach is based on embracing that fragmentation and making it easier to handle. Using AI, it taps platforms like LinkedIn, Indeed and Triplebyte — a likely list, given its initial focus on tech — to source candidates that it believes are good fits for a particular opening at a company.

Dover does this with a mix of AI and understanding what a recruiter is looking for, plus any extra parameters if they have been set by the recruiter to carry this out (for example, diversity screening, if the employer would like to have a candidate pool that is in line with a company’s inclusion targets).

Dover also uses data science and AI to help calibrate a recruiter’s communications with would-be candidates, from the opening job description through to job offer or rejection letters. (Why dwell on rejection letters? Because these candidates are already in short list, and so even if they didn’t get one particular job, they are likely good prospects for future rolls.)

“No human wants to write 100 cold emails per week but on the other hand, there are many ppl to hit up,” Kolysh said of the challenges that recruiters face. “When a company is seeing a lot of growth, it needs to scale fast. You just can’t do that with a human anymore.” Kolysh — who co-founded the company with Anvisha Pai (CTO) and George Carollo (COO) — said all three founders experienced that first-hand working at previous startups and trying to recruit while also building the other aspects of the business. (They are pictured above, along with founding engineer John Holliman.)

Given how much orchestration has caught on in the world of sales, there is a strong opportunity here for Dover to bring a similar approach to recruitment, based on what seems to be a very close understanding of the flawed recruitment process as it exists today. Whether that brings more competitors to the space — or more tools from some of the bigger players in, say, candidate sourcing — will be one factor to watch, as will how and if Dover manages to make the leap to other industries beyond tech.

But for now, its usefulness for a particular segment of the market is also what caught the eye of Tiger Global.

John Luttig, the partner who led the round for Tiger Global, noted in an interview that most recruiting tools in the market today might best be described as point solutions, addressing scheduling, or interviews, for example.

“It’s the full stack here that is appealing,” he told me. “And it’s automated, which is particularly valuable for early and mid-stage tech companies, to keep candidates from falling through the cracks. It also saves time from having to build up big recruiting departments. And because Dover owns all that work, those working in recruitment can instead focus on culture building, or assessing the candidates.”


By Ingrid Lunden

Remote raises $150M on a $1B+ valuation to manage payroll and more for organizations’ global workforces

For many of us, going to work these days no longer means going into a specific office like it used to; and today one of the startups that’s built a platform to help cater for that new, bigger world of employment — wherever talent might be — is announcing a major round of funding on the back of strong demand for its tools.

Remote, which provides tools to manage onboarding, payroll, benefits and other services for tech and other knowledge workers located in remote countries — be they contractors or full-time employees — has raised $150 million. Job van der Voort, the Dutch-based CEO and co-founder of New York-based Remote, confirmed in an interview that funding values Remote at over $1 billion.

Accel is leading this Series B, with participation also from previous investors Sequoia, Index Ventures, Two Sigma, General Catalyst and Day One Ventures.

The funding will be used in a couple of areas. First and foremost, it will go towards expanding its business to more markets. The startup has been built from the ground up in a fully-integrated way, and in contrast to a number of others that it competes with in providing Employer of Record services, Remote fully owns all of its infrastructure. It now provides its HR services, as fully-operational legal entities, for 50 countries has a target of growing that to 80 by the end of this year. The platform is also set to be enhanced with more tools around areas like benefits, equity incentive planning, visa and immigration support and employee relocation.

“We are doubling down on our approach,” Van der Voort said. “We try to fully own the entire stack: entity, operations, experts in house, payroll, benefits and visa and immigration — all of the items that come up most often. We want to to build infrastructure products, foundational products because those have a higher level of quality and ultimately a lower price.”

In addition, Remote will be using the funding to continue building more tools and partnerships to integrate with other providers of services in what is a very fragmented human resources market. Two of these are being announced today to coincide with the funding news: Remote has launched a Global Employee API that HR platforms that focus on domestic payroll can integrate to provide their own international offering powered by Remote. HR platform Rippling (Parker Conrad’s latest act) is one of its first customers. And Remote is also getting cosier with other parts of the HR chain of services: applicant tracking system Greenhouse now integrating with it to help with the onboarding process for new hires.

$150 million at a $1 billion+ valuation is a very, very sizable Series B, even by today’s flush-market standards, but it comes after a bumper year for the company, and in particular since November last year when it raised a Series A of $35 million. In the last nine months, customer numbers have grown seven-fold, with users on the platform increasing 10 times. Most interestingly, perhaps, is that Remote’s revenues — it’s packages start at $149 per month but go up from there — have increased by a much bigger amount: 65x, the company said. That basically points to the fact that engagement from those users — how much they are leaning on Remote’s tech — has skyrocketed.

Although there are a lot of competitors in the same space as Remote — they include a number of more local players alongside a pretty big range of startups like Oyster (which announced $50 million in funding in June), Deel, which is now valued at $1.25 billionTuring; Papaya Global (now also valued at over $1 billion); and many more — the opportunity they are collectively tackling is a massive one that, if anything, appears to be growing.

Hiring internationally has always been a costly, time-consuming and organizationally-challenged endeavor, so much so that many companies have opted not to do it at all, or to reserve it for very unique cases. That paradigm has drastically shifted in recent years, however.

Even before Covid-19 hit, there was a shortage of talent, resulting in a competitive struggle for good people, in company’s home markets, which encouraged companies to look further afield when hiring. Then, once looking further afield, those employers had to give consideration to employing those people remotely — that is, letting them work from afar — because the process of relocating them had also become more expensive and harder to work through.

Then Covid-19 happened, and everyone, including people working in a company’s HQ, started to work remotely, changing the goalposts yet again on what is expected by workers, and what organizations are willing to consider when bringing a new person on board, or managing someone it already knows, just from a much farther distance.

While a lot of that has played out in the idea of relocating to different cities in the same country — Miami and Austin getting a big wave of Silicon Valley “expats” being two examples of that — it seems just a short leap to consider that now that sourcing and managing is taking on a much more international provide. A lot of new hires, as well as existing employees who are possibly not from the US to begin with, or simply want to see another part of the world, are now also a part of the mix. That is where companies like Remote are coming in and lowering the barriers to entry by making it as easy to hire and manage a person abroad as it is in your own city.

“Remote is at the center of a profound shift in the way that companies hire,” said Miles Clements, a partner at Accel, in a statement. “Their new Global Employee API opens up access to Remote’s robust global employment infrastructure and knowledge map, and will help any HR provider expand internationally at a speed impossible before. Remote’s future vision as a financial services provider will consolidate complicated processes into one trusted platform, and we’re excited to partner with the global leader in the quickly emerging category of remote work.”

And it’s interesting to see it now partnering with the likes of Rippling. It was a no-brainer that as the latter company matured and grew, that it would have to consider how to handle the international component. Using an API from Remote is an example of how the model that has played out in communications (led by companies like Twilio and Sinch) and fintech (hello, Stripe), also has an analogue in HR, with Remote taking the charge on that.

And to be clear, for now Remote has no plans to build a product that it would sell directly to individuals.

“Individuals are reaching out to us, saying, ‘I found this job and can you help me and make sure I get paid?’ That’s been interesting,” Van der Voort said. “We thought about [building a product for them] but we have so much to do with employers first.” One thing that’s heartening in Remote’s approach is that it wouldn’t want to provide this service unless it could completely follow through on it, which in the case of an individual would mean “vetting every major employer,” he said, which is too big a task for it right now.

In the meantime, Remote itself has walked the walk when it comes to remote working. Originally co-founded by two European transplants to San Francisco, the pair had first-hand experience of the paradoxical pains and opportunities of being in an organization that uses remote workforces.

Van der Voort had been the VP of product for GitLab, which he scaled from 5 to 450 employees working remotely (it’s now a customer of Remote’s); and before co-founding Remote CTO Marcelo Lebre had been VP of engineering for Unbabel — another startup focused on reducing international barriers, this time between how companies and global customers communicate.

Today, not only is the CEO based out of Amsterdam in The Netherlands and CTO in Lisbon, Portugal, but New York-based Remote itself has grown to 220 from 50 employees, and this wider group has also been working remotely across 47 countries since November 2020.

“The world is looking very different today,” Van der Voort said. “The biggest change for us has been the size of the organization. We’ve gone from 50 to more than 200 employees, and I haven’t met any of them! We have tried to follow our values of bringing opportunity everywhere so we hire everywhere as we solve that for our customers, too.”


By Ingrid Lunden

Beamery raises $138M at an $800M valuation for its ‘operating system for recruitment’

Online job listings were one of the first things to catch on in the first generation of the internet. But that has, ironically, also meant that some of the most-used digital recruitment services around today are also some of the least evolved in terms of tapping into all of the developments that tech has to offer, leaving the door open for some disruption. Today, one of the startups doing just that is announcing a big round of funding to double down on its growth so far.

Beamery, which has built what it describes as a “talent operating system” — a way to manage sourcing, hiring and retaining of people, plus analyzing the bigger talent picture for an organization, a “talent graph” as Beamery calls it, in an all-in-one, end-to-end service — has raised $138 million, money that it plans to use to continue building out more technology, as well as growing its business, which has been expanding quickly and saw 337% revenue growth year over year in Q4.

The Ontario Teachers’ Pension Plan Board (Ontario Teachers’), a prolific tech investor, is leading the round by way of its Teachers’ Innovation Platform (TIP). Other participants in this Series C includes several strategic backers who are also using Beamery: Accenture Ventures, EQT Ventures, Index Ventures, M12 (Microsoft’s venture arm) and Workday Ventures (the venture arm of the HR software giant).

Abakar Saidov, co-founder and CEO at London-based Beamery, told TechCrunch in an interview that it is not disclosing valuation, but sources in the know say it’s in the region of $800 million.

The round is coming on the heels of a very strong year for the company.

The “normal” way of doing things in the working world was massively upended with the rise of Covid-19 in early 2020, and within that, recruitment was among one of the most impacted areas. Not only were people applying and interviewing for jobs completely remotely, but in many cases they were getting hired, onboarded and engaged into new jobs without a single face-to-face interaction with a recruiter, manager or colleague.

And that’s before you consider the new set of constraints that HR teams were under in many places: variously, we saw hiring freezes, furloughs, layoffs and budget cuts (often more than one of these per business), and yet work still needed to get done.

All that really paved the way for platforms like Beamery’s — designed not only to be remote-friendly software-as-a-service running in the cloud, but to handle the whole recruiting and talent management process from a single place — to pick up new customers and prove its role as an updated, more user-friendly approach to the task of sourcing and placing talent.

“Traditional HR is very admin-heavy, and when you add in payroll and benefits, the systems that exist are very siloed,” said Saidov in the interview. “The innovation for us has been to move out of that construct and into something that is human, and has a human touch. From a data perspective, we’re creating the underlying system of record for all of the people touching a business. So when you build on top of that, everything looks like a consumer application.”

In the last 12 months, the company said that customers — which are in the area of large enterprises and include Covid vaccine maker AstraZeneca, Autodesk, Nasdaq, several major tech giants, and strategic investor Workday — filled 1 million roles through its platform, a figure that includes not just sourcing and placing candidates from outside of an organization’s walls, but also filling roles internally.

The work that Beamery is doing is definitely helping the business not just pull its weight — its last round was a much more modest $28 million, which was raised way back in 2018 — but grow and invest in new services.

The company said it had a year-on-year increase of 462% in jobs posted across its customer base. A year before that (which would have extended into pre-pandemic 2019), the number of candidates pipelined increased by a mere 46%, pointing to acceleration.

Beamery today already offers a pretty wide range different services.

They include tools to source candidates. This can be done organically by creating your own job boards to be found by anyone curious enough to look, and by leveraging other job boards on other platforms like LinkedIn, the Microsoft-owned professional networking platform that counts “Talent Solutions” — ie recruitment — as one of its primary business lines. (Recall Microsoft is one of Beamery’s backers.) It also provides tools to create and manage online recruitment events.

Beamery also offers tools to help people get the word out about a role, with a service akin to programmatic advertising (similar to ZipRecruiter) to populate other job boards, or run more targeted executive recruitment searches. It also provides a way for HR teams to create internal recruitment processes, and also run surveys with existing teams to get a better picture of the state of play.

And it has some analytics tools in place to measure how well recruitment drives, retention and other metrics are evolving to help plan what to do in the future.

The big question for me now is how and if Beamery will bring more into that universe. There have been some interesting startups emerging in the wider world of talent IT (if we could call it that) that could be interesting complements to what Beamery already has, or provide a roadmap for what it might try to build itself.

It includes much more extensive work on internal job boards (such as what Gloat has built); digging much deeper into building accurate pictures of who is at the company and what they do (see: ChartHop); or the many services that are building ways of sourcing and connecting with contractors, which are a huge, and growing, part of the talent equation for companies (see: Turing,  RemoteDeelPapaya GlobalLattice, Factorial, and many others).

Beamery already includes contractors alongside full- and part-time roles that can be filled using its platform, but when it comes to managing those contractors, that’s something that Beamery does not do itself, so that could be one area where it might grow, too.

“The key reason enterprises work with us it to consolidate a bunch of workflows,” Saidov said. “HR hates having different systems and everything becomes easier when things interoperate well.” Employing contractors typically involves three elements: sourcing, management and scheduling, so Beamery will likely approach how it grows in that area by determining which piece might be “super core” the centralization of more data, he added.

Another two likely areas he hinted are on Beamery’s roadmap are assessments — that is, providing tools to recruiters who want to measure the skills of applicants for jobs (another startup-heavy area today) — and tools to help recruiters do their jobs better, whether that involves more native communications tools in video and messaging, as well as Gong-like coaching to help them measure and improve screening and interviewing.

It might also consider developing a version for smaller businesses to use.

Questions investors are happy to see considered, it seems, as they invest in what looks like a winner in the bigger race. TIP’s other investments have included ComplyAdvantage, Epic Games, Graphcore, KRY and SpaceX, a long run in a wide field.

“Leading companies worldwide are prioritising recruitment and retention. They are turning to Beamery for a best-in-class talent solution that can be seamlessly integrated with their business,” said Maggie Fanari, MD for TIP in Emea. “Beamery’s best-in-class approach is already recognized by top-tier companies. I’m excited by the company’s vision of to use technology to support long-term talent growth and build better businesses. Beamery is the first company to bring predictive marketing and data science into recruitment. They are a truly innovative company, building a vision that can shape the future of work – the company fits all the criteria we look for in a TIP investment and more.”


By Ingrid Lunden

Ahead of Dell’s spin out, VMware appoints longtime exec Raghu Raghuram as its new CEO

Five months after it was announced that Pal Gelsinger would be stepping down as CEO of VMware to take the top job at Intel, the virtualization giant has finally appointed a permanent successor. Raghu Raghuram — a longtime employee of the company — has been appointed the new CEO. He will be taking on the new role on June 1. Until then, CFO Zane Rowe will continue in the role in the interim.

Raghuram has been with the company for 17 years in a variety of roles, most recently COO of products and cloud services. He’s also held positions at the company overseeing areas like datacenters and VMware’s server business. Putting a veteran in at the helm sends a clear message that VMware has picked someone clearly dedicated to the company and its culture. No drama here.

Indeed, the move is coming at a time when there is already a lot of other change underway and speaks to the company looking for stability and continuity to lead it through that. About a month ago, Dell confirmed long-anticipated news that it would be spinning out its stake in VMware in a deal that’s expected to bring Dell at least $9 billion — putting to an end a financial partnership that initially kicked off with an eye-watering acquisition of EMC in 2016. That partnership will not end the strategic relationship, however, which is set to continue and now Raghuram will be in charge of building and leading.

For that reason, you might look at this as a deal nodded through significantly by Dell.

“I am thrilled to have Raghu step into the role of CEO at VMware. Throughout his career, he has led with integrity and conviction, playing an instrumental role in the success of VMware,” said Michael Dell, chairman of the VMware Board of Directors, in a statement. “Raghu is now in position to architect VMware’s future, helping customers and partners accelerate their digital businesses in this multi-cloud world.”

Raghuram has not only been the person overseeing some of VMware’s biggest divisions and newer areas like software-defined networking and cloud computing, but he’s had a central role in building and driving strategy for the company’s core virtualization business, been involved with M&A and, as VMware points out, “key in driving partnerships with Dell Technologies,” among other partners.

“VMware is uniquely poised to lead the multi-cloud computing era with an end-to-end software platform spanning clouds, the data center and the edge, helping to accelerate our customers’ digital transformations,” said Raghuram in a statement. “I am honored, humbled and excited to have been chosen to lead this company to a new phase of growth. We have enormous opportunity, we have the right solutions, the right team, and we will continue to execute with focus, passion, and agility.”

The company also took the moment to update on guidance for its Q1 results, which will be coming out on May 27. Revenues are expected to come in at $2.994 billion, up 9.5% versus the same quarter a year ago. Subscription and SaaS and license revenue, meanwhile, is expected to be $1.387 billion, up 12.5%. GAAP net income per diluted share is expected to be $1.01 per diluted share, and non-GAAP net income per diluted share is expected to be $1.76 per diluted share, it said.


By Ingrid Lunden

How Pariti is connecting founders with capital, resources and talent in emerging markets

According to Startup Genome, Beijing, London, Silicon Valley, Stockholm, Tel Aviv are some of the world’s best startup ecosystems. The data and research organisation uses factors like performance, capital, market reach, connectedness, talent, and knowledge to produce its rankings.

Startup ecosystems from emerging markets excluding China and India didn’t make the organisations’ top 40 list last year. It is a known fact that these regions lag well behind in all six factors, and decades might pass before they catch up to the standards of the aforementioned ecosystems.

However, a Kenyan B2B management startup founded by Yacob Berhane and Wossen Ayele wants to close the gap on three of the six factors — access to capital, knowledge, and talent.

These issues, specifically that of access to capital, is heightened in Africa. For instance, only 25% of funding goes to early-stage startups in Sub-Saharan Africa compared to more than 50% in Latin America, MENA, and South Asia regions.

“We wanted to build a solution that will help startups be successful that otherwise would not have been able to get the resources they needed,” said CEO Berhane to TechCrunch. “This problem is especially acute in Africa because it’s particularly nascent, but this platform is designed for founders across emerging markets. So basically anywhere that doesn’t have a mature, healthy startup ecosystem.”

So, how is the team at Pariti setting out to solve these problems? Ayele tells me that in one sense, Pariti is like an unbundled accelerator.

In a typical accelerator, founders will need to go through an intense program where they are loaded with information on all the things a startup will likely need to know at some point in their growth. Whereas with Pariti, founders get the needed information or resources that are immediately relevant to helping them get to the next stage of the business.

A three-way marketplace

When a founder joins Pariti, they run their company through an assessment tool. There, they share pitch materials and information about their business. Pariti then assesses each company across more than 70 information points ranging from the team and market to product and economics.

After this is done, Pariti benchmarks each company against its peers. Companies in the same industry, product stage, revenue, fundraising are some of the comparisons made. The founder gets a detailed assessment with feedback on their pitch materials, the underlying metrics that they can use to develop their business and, their ability to raise capital down the line.

“This approach gives us an extremely granular view of their businesses, its strengths, weaknesses and allows us to triage the right resources to the founder based on their particular needs.”

It doesn’t end there. Pariti also connects the founders for one-on-one sessions with members of its global expert community. Their backgrounds, according to Ayele, run the gamut from finance and marketing to product and technology across a range of sectors. Pariti also provides vetted professionals for hire from its community if a founder needs more hands-on support building a product.

Ayele says founders can continue to go through this process multiple times, getting assessed, implementing feedback, and connecting with resources and talent.

On another end, Pariti allows investors to sign up on its platform, thereby collating data on their preferences. So once a startup wants to raise capital, the platform matches them with investors based on their profile and preferences.

“We’ve built an algorithm-based matching platform where we curate relevant deals to VC investors. We also simplify the investor reach-out process for founders, which is a huge pain point — especially in this ecosystem.”

Pariti’s investor platform

In a nutshell, Pariti helps founders connect with affordable talent, access capital and develop their businesses. Professionals can find interesting opportunities to mentor startups and get paid gig opportunities. They also get more exposure to the early stage ecosystem while tracking their progress, verifying their skills and increasing earning potential. Investors can run extremely lean operations with access to proprietary deal flow, automated deal filtering and on-demand experts to support due diligence, research and portfolio support.

According to the COO, the company has seen a tremendous amount of value built through the platform so far. A testament to this is an experience shared by Kiiru Muhoya, founder of Kenyan fintech startup Fingo Africa with TechCrunch, on how the platform helped him raise a $250,000 pre-seed round.

He said that after going through Pariti’s assessment ahead of a planned fundraiser, he realized that the market he was targeting was too small. Also, he needed to learn more about what VCs were looking for to be successful.

Muhoya decided to switch to being at the other end of things. Joining the expert platform on Pariti, he began to review companies and provided feedback to other founders. This led him to take some months off to pivot his business based on Pariti’s first feedback and what he had learned from the expert platform. He took his startup through another assessment on the platform and thus closed the round.

The company has made significant strides since launching in 2019. It has over 500 companies across 42 countries, 100 freelance experts, and 60 investors using its platform. Berhane also adds that five funds currently use Pariti’s operating system for their deal management.

“For us, I think we’re building the rails for how ventures are built and scaled in emerging markets. We have partners in place across emerging markets, including Latin America and India. We also have a strong interest in the United States, where we see a real need for our platform.” Berhane said.

It charges a subscription model for investors, but Berhane wouldn’t disclose the numbers. He says that Pariti will begin to charge a subscription fee for founders as well. Another revenue stream comes when investors or founders pay a certain transaction fee when using Pariti’s freelance experts for projects. The same happens when there’s any fundraise executed from the platform.

Talking about fundraising, the company recently secured an undisclosed pre-seed capital from angels and VCs like 500 Startups, Kepple Africa and Huddle VC.

But it hasn’t been smooth sailing for Pariti as one issue that has stood out in dealing with founders and investors is trust. Berhane says founders have shared some horror stories about engaging with investors, while investors have shared trust concerns about founders reporting false numbers.

Pariti tries to address this by providing NDAs for both parties where the company will not share founders data with investors until they want it to be.  And investors won’t get deals that Pariti hasn’t thoroughly vetted.

Both founders of East African descent — Berhane from Eritrea and Ayele from Ethiopia — crossed paths a couple of times but took different routes to be where they are now.

Wossen Ayele (COO) and Yacob Berhane (CEO)

Ayele started his career at a consulting shop with offices across East Africa before moving back to the U.S. for law school. There, he got his first exposure to the early-stage startup world and worked with an emerging markets-focused VC fund.

“I could see how technology and innovation could play a role in helping communities – whether it’s through financial inclusion, access to essential goods and services, connecting people at the base of the pyramid to markets,” he said.

Upon graduation and completion of his legal training, Ayele headed back to Nairobi to get involved with its growing African startup ecosystem, where he and Berhane founded the company.

The CEO who studied finance and investment banking in the U.S. moved back to Africa to start a pan-African accelerator in Johannesburg, South Africa. While he has worked in managerial positions for companies like the African Leadership University and Ajua, Berhane spent most of his time brokering deals for them which ultimately led him to start Pariti. 

“After helping businesses raise more than $20m and seeing how that money led to job creation and upward mobility for employees, I knew there was a path I could have that would be meaningful within finance. I continued to think about the growing asymmetry of access to capital, talent and knowledge in the startup ecosystem and the lack of infrastructure addressing it. Pariti was how we wanted to solve it.”


By Tage Kene-Okafor

Outreach nabs $50M at a $1.33B valuation for software that helps with sales engagement

CRM software has become a critical piece of IT when it comes to getting business done, and today a startup focusing on one specific aspect of that stack — sales automation — is announcing a growth round of funding underscoring its own momentum. Outreach, which has built a popular suite of tools used by salespeople to help identify and reach out to prospects and improve their relationships en route to closing deals, has raised $50 million in a Series F round of funding that values the company at $1.33 billion. 

The funding will be used to continue expanding geographically — headquartered in Seattle, Outreach also has an office in London and wants to do more in Europe and eventually Asia — as well as to invest in product development.

The platform today essentially integrates with a company’s existing CRM, be it Salesforce, or Microsoft’s, or Kustomer, or something else — and provides an SaaS-based set of tools for helping to source and track meetings, have to-hand information on sales targets, and a communications manager that helps with outreach calls and other communication in real-time. It will be investing in more AI around the product, such as its newest product Kaia (an acronym for “knowledge AI assistant”), and it has also hired a new CFO, Melissa Fisher, from Qualys, possibly a sign of where it hopes to go next as a business.

Sands Capital — an investor out of Virginia that also backs the likes of UiPath and DoorDash — is leading the round, Outreach noted, with “strong participation” also from strategic backer Salesforce Ventures. Other investors include Operator Collective (a new backer that launched last year and focuses on B2B) and previous backers Lone Pine Capital, Spark Capital, Meritech Capital Partners, Trinity Ventures, Mayfield, and Sapphire Ventures.

Outreach has raised $289 million to date, and for some more context, this is definitely an upround: the startup was last valued at $1.1 billion when it raised a Series E in April 2019.

The funding comes on the heels of strong growth for the company: more than 4,000 businesses now use its tools, including Adobe, Tableau, DoorDash, Splunk, DocuSign, and SAP, making Outreach the biggest player in a field that also includes Salesloft (which also raised a significant round last year on the heels of Outreach’s), ClariChorus.aiGongConversica, and Afiniti. Its sweet spot has been working with technology-led businesses and that sector continues to expand its sales operations, even as much of the economy has contracted in recent months. 

“You are seeing a cambric explosion of B2B startups happening everywhere,” Manny Medina, CEO and co-founder of Outreach, said in a phone interview this week. “It means that sales roles are being created as we speak.” And that translates to a growing pool of potential customers for Outreach.

It wasn’t always this way.

When Outreach was first founded in 2011 in Seattle, it wasn’t a sales automation company. It was a recruitment startup called GroupTalent working on software to help source and hire talent, aimed at tech companies. That business was rolling along, until it wasn’t: in 2015, the startup found itself with only two months of runway left, with little hope of raising more. 

“We were not hitting our stride, and growth was hard. We didn’t make the numbers in 2014 and then had two months of cash left and no prospects of raising more,” Medina recalled. “So I sat down with my co-founders,” — Gordon Hempton, Andrew Kinzer and Wes Hather, none of whom are at the company anymore — “and we decided to sell our way out of it. We thought that if we generated more meetings we could gain more opportunities to try to sell our recruitment software.

“So we built the engine to do that, and we saw that we were getting 40% reply rates to our own outreaching emails. It was so successful we had a 10x increase in productivity. But we ran out of sales capacity, so we started selling the meetings we had managed to secure with potential talent directly to the tech companies themselves, who would have become their employers.”

That quickly tipped over into a business opportunity of its own. “Companies were saying to us, ‘I don’t want to buy the recruitment software. I need that sales engine!” The company never looked back, and changed its name to work for the pivot.

Fast forward to 2020, and times are challenging in a completely different way, defined as we are by a global health pandemic that affects what we do every day, where we go, how we work, how we interact with people, and much more. 

Medina says that impact of the novel coronavirus has been a significant one for the company and its customers, in part because it fits well with two main types of usage cases that have emerged in the world of sales in the time of COVID-19.

“Older sellers now working from home are accomplished and don’t need to be babysat,” he said, but added but they can’t rely on their traditional touchpoints “like meetings, dinners, and bar mitzvahs” anymore to seal deals. “They don’t have the tools to get over the line. So our product is being called in to help them.”

Another group at the other end of the spectrum, he said, are “younger and less experienced salespeople who don’t have the physical environment [many live in smaller places with roommates] nor experience to sell well alone. For them it’s been challenging not to come into an office because especially in smaller companies, they rely on each other to train, to listen to others on calls to learn how to sell.”

That’s the other scenario where Outreach is finding some traction: they’re using Outreach’s tools as a proxy for physically sitting alongside and learning from more experienced colleagues, and using it as a supplement to learning the ropes in the old way .

Like a lot of sales tools that are powered by AI, Outbrain in part is taking on some of the more mundane jobs of salespeople. But Medina doesn’t believe that this will play out in the “man versus machine” scenario we often ponder when we think about human obsolescence in the face of technological efficiency. In other words, he doesn’t think we’re close to replacing the humans in the mix, even at a time when we’re seeing so many layoffs.

“We are at the early innings,” he said. “There are 6.8 million sales people and we only have north of 100,000 users, not even 2% of the market. There may be a redefinition of the role, but not a reduction.”


By Ingrid Lunden

Bonusly, the platform for employee recognition, raises $9 million Series A

Bonusly, a platform that involves the entire organization in recognizing employees and rewarding them, closed on a $9 million Series A financing round led by Access Venture Partners. Next Frontier Capital, Operator Partners, and existing investor FirstMark Capital also participated in the round.

Bonusly launched in 2013 when cofounder and CEO Raphael Crawford-Marks saw the opportunity to reinvent the way employers and colleagues recognize and reward their employees/coworkers.

“I knew that, in order to be successful, companies would be shifting their approach to employee experience and I thought software could enable that shift,” said Crawford-Marks. “Bonusly was this elegant idea of empowering employees to give each other timely frequent and meaningful recognition that would not only benefit employees because they would feel recognized but also surface previously hidden information to the entire company about who was working with whom and on what and what strengths they were bringing to the workplace.”

Most employers use year-end bonuses and performance reviews to motivate workers, with some employers providing some physical rewards.

Bonusly thinks recognition should happen year round. The platform works with the employers on their overall budget for recognition and rewards, and breaks that down into ‘points’ that are allotted to all employees at the organization.

These employees can give out points to other coworkers, whether they’re direct reports or managers or peers, at any time throughout the year. Those points translate to a monetary value that can be redeemed by the employee at any time, whether it’s through PayPal as a cash reward or with one of Bonusly’s vendor partners, including Amazon, Tango Card, and Cadooz. Bonusly also partners with nonprofit organizations to let employees redeem their points via charitable donation.

In fact, Crawford-Marks noted that Bonusly users just crossed the $500K mark for total donations, and have donated more than $100k to the WHO in six weeks.

Bonusly integrates with several collaboration platforms including Gmail and Slack to give users the flexibility to give points in whatever venue they choose. Bonusly also has a feed, not unlike social media sites like Twitter, that show employees who has received recognition in real time.

The company has also built in some technical features to help with usability. For example, Bonusly understands the social organization of a company, surfacing the most relevant folks in the point feed based on who employees have given or received points to/from in the past. In a company with tens of thousands of employees, this keeps Bonusly relevant.

Bonusly has also incorporated tools for employers, including an auto-scale button for employers with workers in multiple jurisdictions or companies. The button allows employers to scale up or down the point allotments in different geographies based on cost of living.

There are also privacy controls on Bonusly that allow high-level employees and leadership to give each other recognition for projects that may not be widely known about at the company yet, like say for an acquisition that was completed.

Bonusly says that peer-to-peer recognition is more powerful than manager-only recognition, saying its nearly 36 percent more likely to have better financial outcomes.

The company also cites research that says that a happy workforce raises business productivity by more than 30 percent.

Bonusly competes with Kazoo and Motivocity, and Crawford-Marks says that the biggest differentiation factor is participation.

“We set a very high bar for how we measure participation and engagement in the platform,” he said. “You’ll see other companies claiming really high participation rates but typically if you dig into that they’re talking about getting recognition every six months or every year or just logging in, rather than giving recognition every single month, month over month.”

He noted that 75 percent of employees on average give recognition in the first month of deployment with an organization, and that number gradually increases over time. By the two-year mark, 80 percent of employees are giving recognition every month.

Bonusly has raised a total of nearly $14 million in funding since inception.


By Jordan Crook

Human Capital is an engineering talent agency and a VC fund all in one

Michael Ovitz didn’t invent the idea of a talent agency, but one might argue that he perfected it. He founded the CAA in 1975, and grew it into the world’s leading talent agency, serving as chairman for 20 years. Now, Ovitz is investing in a brand new type of talent agency called Human Capital.

Human Capital is a hybrid organization, one part VC fund, one part recruiting business, and one part creative agency. (Human Capital did not invest in its agency startup from its VC fund.) The Human Capital VC fund has $210 million in assets under management.

The Human Capital recruitment/agency company, founded by former General Catalyst associate Armaan Ali and Stanford grad Baris Akis, looks to provide for tech engineers the same services that Ovitz provided to actors and creatives back in the 70s, 80s and 90s. Engineers are some of the most sought-after talent in Silicon Valley and across the globe. And while big corporations and high-growth startups duke it out over these young engineers, the candidates themselves have little to no guidance around where they should go, what they should expect during the process, and, in some cases, what they should expect to earn.

Ovitz — alongside Qasar Younis, Founder of Applied Intuition and former Partner & COO of YC, Adam Zoia, Founder and Chairman of Glocap, Stephen Ehikian, cofounder and CEO of Airkit, and other financial institutions and LPs — recently injected $15 million into Human Capital, which is valued in the hundreds of millions according to the company.

Human Capital looks to pair the brightest engineers with the right company for them, while giving startups a new way to approach recruitment. Thus far, the company has 5,000 members (engineers) and has placed them at startups like Brex, Grammarly, Robinhood and more.

Human Capital starts by doing outreach on university campuses with outstanding engineering programs, setting up coffee with engineers who have been recommended or referred by alumni of the program. Once accepted as a member, the engineer explains to Human Capital what type of role they’re interested in, whether it’s at a big corporation, a high-growth startup, or an early-stage company where they have the opportunity to build something from scratch.

The recruitment team at Human Capital then coaches the engineer through the interview process and beyond, helping with decision-making around promotions, understanding equity, and negotiating new offers.

The org never charges the engineer, but rather takes a commission on the engineer’s annual income for the first year from the startup that recruited them.

Ali explained to TechCrunch how Human Capital is operating during the coronavirus pandemic, describing a situation in which the top talent that is in the market right now has a level of uncertainty about the future, leading them to seek positions at huge companies like Facebook and Google.

“Our hypothesis when we started this was that there are amazing businesses that are being run better at an earlier stage and have a proxy for that same type of stability [at a Google or Facebook] via their access to capital, alongside other foundational pieces of business security, such as their business model, unit economics, long-term vision for the company, gross margin rate, and growth opportunities for individuals at those companies.”

He said that Human Capital believed that, if a macro event occurred in the market place — we’re right in the middle of one of the least predictable and most impactful macro economic events ever — some of those ‘stable’ earlier stage businesses wouldn’t be hit in the same way as public companies who have to worry about short-term profitability.

“The issue is that you have to know a lot about those businesses in order to be able to discern that, and that’s our job,” said Ali. “And what we’ve seen is that a number of the companies in that position are actually ramping up recruiting right now.”

There is no mandatory link between Human Capital’s venture capital fund and their recruiting/agency entity, though the fund does like to invest in engineers who have gone through the program and move on to start their own businesses. Those types of investments include Brex, Bolt, and Qualia among others. Human Capital also invests in companies for whom they’ve recruited, such as Livongo, Snowflake, Clumio, Wildlife, and Trackonomy. Human Capital has a preference for leading rounds only for companies that are started by its engineer members.

The model isn’t unlike SignalFire or GloCap, founded by Adam Zoia (investor in Human Capital). The idea is that VC funds are great for capital injections, but with the cut-throat recruiting atmosphere and a finite number of engineers, that money can be relatively useless if it can’t be used to bring on the best talent. So firms like SignalFire (in the tech world) and GloCap (in the business/finance world) put recruitment front and center in their value proposition. (GloCap doesn’t invest, but is the premier recruitment platform in the financial sector.)

Human Capital is also starting to look at potential acquisitions that can beef up its agency business, recently acqui-hiring Khonvo Corporation, a recruitment agency founded by Archit Bhise and Andrew Rising.

Ovitz explained to TechCrunch that his ultra-successful career as an agent stemmed from his ability to make decisions about people and projects quickly. He sees the same type of intuition in Ali and Akis at a much younger age and with less experience than he had.

“It’s a checklist in your head,” said Ovitz. “It’s a combination of when your brain meets your stomach, your intellect meets your gut that lets you know you’ve hit a winner. The thing that’s allowed Ali and Akis to build a company that’s worth the hundreds of millions in such a short period of time is that they had that when I met them without having an enormous amount of experience.”

He added that access to the internet, which he did not have during his agency days, is an amazing learning tool and an ‘epic crutch’ that, when paired with good instincts, can accelerate the learning curve on building a business.

(It’s worth noting that this isn’t Ovitz’ foray into Silicon Valley. The entertainment powerhouse was one of the earliest advisors to Marc Andreesen and Ben Horowitz during the formation of the legendary VC firm A16Z, helping them model the firm after CAA itself. Ovitz has been quietly investing in and advising tech startups for the past 15 years.)


By Jordan Crook

A former chaos engineer offers 5 tips for handling online disasters remotely

I recently had a scheduled video conference call with a Fortune 100 company.

Everything on my end was ready to go; my presentation was prepared and well-practiced. I was set to talk to 30 business leaders who were ready to learn more about how they could become more resilient to major outages.

Unfortunately, their side hadn’t set up the proper permissions in Zoom to add new people to a trusted domain, so I wasn’t able to share my slides. We scrambled to find a workaround at the last minute while the assembled VPs and CTOs sat around waiting. I ended up emailing my presentation to their coordinator, calling in from my mobile and verbally indicating to the coordinator when the next slide needed to be brought up. Needless to say, it wasted a lot of time and wasn’t the most effective way to present.

At the end of the meeting, I said pointedly that if there was one thing they should walk away with, it’s that they had a vital need to run an online fire drill with their engineering team as soon as possible. Because if a team is used to working together in an office — with access to tools and proper permissions in place — it can be quite a shock to find out in the middle of a major outage that they can’t respond quickly and adequately. Issues like these can turn a brief outage into one that lasts for hours.

Quick context about me: I carried a pager for a decade at Amazon and Netflix, and what I can tell you is that when either of these services went down, a lot of people were unhappy. There were many nights where I had to spring out of bed at 2 a.m., rub the sleep from my eyes and work with my team to quickly identify the problem. I can also tell you that working remotely makes the entire process more complicated if teams are not accustomed to it.

There are many articles about best practices aimed at a general audience, but engineering teams have specific challenges as the ones responsible for keeping online services up and running. And while leading tech companies already have sophisticated IT teams and operations in place, what about financial institutions and hospitals and other industries where IT is a tool, but not a primary focus? It’s often the small things that can make all the difference when working remotely; things that seem obvious in the moment, but may have been overlooked.

So here are some tips for managing incidents remotely:

There were many nights where I had to spring out of bed at 2 a.m., rub the sleep from my eyes and work with my team to quickly identify the problem… working remotely makes the entire process more complicated if teams are not accustomed to it.


By Walter Thompson

Torch & Everwise merge into affordable exec coaching for all

While companies might pay for a CEO coach, lower level employees often get stuck with lame skill-building worksheets or no mentorship at all. Not only does that limit their potential productivity, but it also makes them feel stagnated and undervalued, leading them to jump ship.

Therapy…err…executive coaching is finally becoming destigmatized as entrepreneurs and their teams realize that everyone can’t be crushing it all the time. Building a business is hard. It’s okay to cry sometimes. But the best thing you can do is be vulnerable and seek help.

Torch emerged from stealth last year with $18 million in funding to teach empathy to founders and C-suite execs. Since 2013, Everwise has raised $26 million from Sequoia and others for its peer-to-peer mentorship marketplace that makes workplace guidance accessible to rank-and-file staffers.  Tomorrow they’ll official announce their merger under the Torch name to become a full-stack career coach for every level of employee.

“As human beings, we face huge existential challenges in the form of pandemics, climate change, the threats coming down the pipe from automation and AI” says Torch co-founder and CEO Cameron Yarbrough. “We need to create leaders at every single level of an organization and ignite these people with tools and human support in order to level up in the world.”

Startup acquisitions and mergers can often be train wrecks because companies with different values but overlapping products are jammed together. But apparently it’s gone quite smoothly since the products are so complementary, with all 70 employees across the two companies keeping their jobs. “Everwise is much more bottom up whereas Torch is about the upper levels, and it just sort of made sense” says Garry Tan, partner and co-founder of Initialized Capital that funded Torch’s Series A and is also a client of its coaching.

How does each work? Torch goes deep, conducting extensive 360-interviews with an executive as well as their reports, employees, and peers to assess their empathy, communication, vision, conflict resolution, and collaboration.  clients’ executives do extensive 360-interviews. It establishes quantifiable goals that executives work towards through video call sessions with Torch’s coaches. They learn about setting healthy workplace boundaries, stay calm amidst arguments, motivating staff without seeming preachy, and managing their own ego.

This coaching can be exceedingly valuable for the leaders setting a company’s strategy and tone. But the one-on-one sessions are typically too expensive to buy for all levels of employees. That’s where Everwise comes in.

Everwise goes wide, offers a marketplace with 6000 mentors across different job levels and roles that can provider more affordable personal guidance or group sessions with 10 employees all learning from each other. It also provides a mentorship platform where bigger companies can let their more senior staffers teach junior employees exactly what it takes to succeed. That’s all stitched together with a curated and personalized curriculum of online learning materials. Meanwhile, a company’s HR team can track everyone’s progress and performance through its Academy Builder dashboard.

“We know Gen Z has grown up with mentors by their side from SAT prep” says Torch CMO Cari Jacobs. Everwise lets them stay mentored, even at early stages of their professional life. “As they advance through their career, they might notch up to more executive private coaching.” Post-merger, Torch can keep them sane and ambitious throughout the journey. 

“It really allows us to move up market without sacrificing all the traction we’ve built working with startups and mid-market companies” Yarbrough tells me. Clients have included Reddit and ZenDesk, but also giants like Best Buy, Genentech, and T-Mobile.

The question is whether Everwise’s materials are engaging enough to not become just another employee handbook buried on an HR site that no one ever reads. Otherwise, it could just feel like bloat tacked onto Torch. Meanwhile, scaling up to bigger clients pits Torch against long-standing pillars of the executive coaching industry like Aon and Korn Ferry that have been around for decades and have billions in revenue. Meanwhile, new mental health and coaching platforms are emerging like BetterUp and Sounding Board.

But the market is massive since so few people get great coaching right now. “No one goes to work and is like ‘man, I wish my boss was less mindful’” Tan jokes. When Yarbrough was his coach, the Torch CEO taught the investor that while many startup employees might think they thrive on flexibility, “people really want high love and high structure.” In essence, that’s what Torch is trying to deliver — a sense of emotional comradery mixed with a prod in the direction of fulfilling their destiny.


By Josh Constine

$75M legal startup Atrium shuts down, lays off 100

Justin Kan’s hybrid legal software and law firm startup Atrium is shutting down today after failing to figure out how to deliver better efficiency than a traditional law firm, the CEO tells TechCrunch exclusively. The startup has now laid off all its employees, which totaled just over 100. It will return some of its $75.5 million in funding to investors, including Series B lead Andreessen Horowitz. The separate Atrium law firm will continue to operate.

“I’m really grateful to the customers and the team members who came along with me and our investors. It’s unfortunate that this wasn’t the outcome that we wanted but we’re thankful to everyone that came with us on the journey” said Kan. He’d previously founded Justin.tv which pivoted to become Twitch and later sold to Amazon for $970 million. “We decided to call it and wind down the startup operations. There will be some capital returned to investors post wind-down” Kan told me.

Atrium had attempted a pivot back in January, laying off its in-house lawyers to become a more pure software startup with better margins. Some of its lawyers formed a separate standalone legal firm and took on former Atrium clients. But Kan tells me that it was tough to regain momentum coming out of that change, which some Atrium customers tell me felt chaotic and left them unsure of their legal representation.

More layoffs quietly ensued as divisions connected to those lawyers were eliminated. But trying to build software for third-party lawyers, many of which have entrenched processes and older leadership, proved difficult. The streamlined workflows may not have seemed worth the thrash of adopting new technology.

“If you look at our original business model with the veritcalized law firm, a lot of these companies that have this kind of full stack model are not going to survive” Kan explained. “A lot of these companies, Atrium included, did not figure out how to make a dent in operational efficiency.”

Disrupting Law Firms Proves Difficult

Founded in 2017, Atrium built software for startups to navigate fundraising, hiring, acquisition deals, and collaboration with their legal team. Atrium also offered in-house lawyers that could provide counsel and best practices in these matters. The idea was that the collaboration software would make its lawyers more efficient than a traditional law firm so they could get work done faster, translating to savings for clients and Atrium.

Atrium’s software included Records, a Dropbox-esque system for keeping track of legal documents, and Hiring, which instantly generated employment offer letters based on details punched into a form while keeping track of signatures. The startup hoped it could prevent clients and lawyers from wasting time digging through email chains or missing a sign-off that could put them in legal jeopardy.

The company tried to generate client leads by hosting fundraising workshops for startups, starring Kan and his stories from growing Twitch. A charismatic leader with a near-billion dollar exit under his belt, investors and founders alike were quick to buy into Kan’s vision and advice. Startups saw Atrium as an ally with industry expertise that could help them avoid dirty term sheets or botched hires.

But keeping a large squad of lawyers on staff proved costly. Atrium priced packages of its software and legal assistance under subscriptions, with momentous deals like acquisitions incurring add-on fees. The model relied less on milking clients with steep hourly rates measured down to six-minute increments like most law firms.

Yet eliminating the busy work for lawyers through its software didn’t materialize into bountiful profits. The pivot saught to create a professional services network where Atrium could route clients to attorneys. The layoffs had shaken faith in the startup as clients demanded stability lest they be caught without counsel at a tough time

Rather than trudge on, Kan decided to fold the company. The standalone Atrium law firm will continue to operate under partners Michel Narganes and Matthew Melville, but the startup developing legal software is done.

Atrium’s implosion could send ripples through the legaltech scene, and push other entrepreneurs to start with a more focused software-only approach.


By Josh Constine

Refocusing on relocation, Jobbatical launches new offices in Spain and Germany

I’ve been following Estonia-headquartered Jobbatical and its founder, Karoli Hindriks, for years. Part of the vanguard of startups working on infrastructure for digital nomads, the startup has been building the base platform to help global job seekers hire and fire their governments.

As Jobbatical has worked with more and more companies and governments though, it has learned that the friction here is not just finding employment globally for talented individuals, but rather the actual process of applying for immigration and work permits, ranging from forms that must be filed in person to the hours of labor it can take to fill out an application.

“What started to happen was that the relocation part… became something that the clients came back to us and said, ‘Can you do relocation for everyone and not just those coming through Jobbatical?’” Hindriks explained.

Last year, Jobbatical began to refocus its platform on powering relocation for workers at companies, and now its new strategy is coming into focus with the launch of the company’s new offices in Spain and Germany, announced on stage earlier today at TechCrunch Disrupt Berlin.

In the process, the company hopes to not just make the immigration process easier — but also much faster.

“How much time are government officials doing dummy work?” Hindriks asked. “30-40% of the consulate’s time is spent on answering the question of ‘what is the status of my visa?’”

The problem is that feedback in the immigration system is not available to all the players involved. Immigration process agents at companies who handle their workers’ visas have to constantly search around to make sure they are moving each of their cases forward. Managers have no idea when their workers may move, while employees are kept in the dark about their current status, inducing anxiety.

Hindriks’ vision is to help each of these three sides use a “TurboTax for immigration” to streamline the process. Jobbatical now can handle immigration applications in Estonia, Germany, and Spain and hopes to add Finland early next year.

But the more ambitious vision is ultimately to help governments drive their processes faster. Similar to how, say, the U.S. tax agency the Internal Revenue Service offers eFiling, Hindriks sees a future where Jobbatical can help facilitate immigration filings and massively speed up the efficiency of governments around these processes by allowing workers to directly submit applications to the government. She is working with two countries today to create exactly these sorts of digital submission systems.

It’s a space that has heated up in recent years as immigration continues to flow across the world. Boundless, for instance, helps individuals apply for U.S. green cards. Jobbatical is focused on the B2B market, focused on companies with global workforces.

Despite the deep debate in many countries over immigration, the reality is that every country has skills deficits that can be helped with smart and efficient immigration. Jobbatical is one company that may make the system more fair and relaxing for stressed workers looking to build their international careers.


By Danny Crichton

A startup factory? $1.2B-exit team launches $65M super{set}

Think Jack Dorsey’s jobs are tough? Well, Tom Chavez is running six startups. He thinks building businesses can be boiled down to science, so today he’s unveiling his laboratory for founding, funding and operating companies. He and his team have already proven they can do it themselves after selling their startups Rapt to Microsoft and Krux to Salesforce for a combined $1.2 billion. Now they’ve raised a $65 million fund for “super{set}”, an enterprise startup studio with a half-dozen companies currently in motion.

The idea is that {super}set either conceptualizes a company or brings in founders whose dream they can make a reality. The studio provides early funding and expertise while the startup works from their shared space in San Francisco, plus future ones in New York and Boston. The secret sauce is the “super{set} Code,” an execution playbook plus technological tools and building blocks that guide the strategy and eliminate redundant work. “Our belief is that we can make the companies 10x faster and increase capital efficiency by 5X,” says Chavez of his partnership with {super}set co-founders Vivek Vaidya, who acts as CTO, and Jae Lim who manages the fund.

Superset Team

The {super}set team (from left): Tom Chavez, Jae Lim, Jen Elena and Vivek Vaidya

Perhaps the question isn’t whether the portfolio startups can scale, but if the humans behind them can without breaking. It’s stressful running a single company, let alone six. Even with the order of operations nailed down, each encounters unique challenges and no plan is one-size-fits-all. But after delivering 17.5X returns to their past investors, Chavez et al. have proven their power to repeatedly recognize what enterprises need and build admittedly boring but bountiful products in customer data management, and advertising yield.

The studio’s playbooks cover business plan formation, pitch strategies, go to market, revenue, machine learning, management principles, HR processes, sales methods, pipeline measurement, product sequencing, finance, legal and more. There’s also shared engineering code it provides, so each startup doesn’t have to reinvent the wheel. “I don’t think you can systemize it but I do think you can accelerate and de-risk the path,” Chavez explains.

Superset Code 1

{super}set Code

Today, the first {super}set company is coming out of stealth. Eskalera helps enterprises retain top talent by tracking diversity and inclusion stats of employees to engage them with career growth and community programs. Chavez is the CEO, but plans to install a new one shortly so he can focus more time on founding more startups. There are 55 employees across the first six companies, with two already generating revenue and most ready to emerge in the next nine months.

The funding for Eskalera and other {super}set companies comes with unique terms. Because Chavez and the team aren’t just board members you hear from once a quarter but “shoulder to shoulder with the entrepreneurs” as he repeats several times in our interview, the startups pay more equity for the cash.

The hope is having seasoned leadership aboard is worth it. “We’re product people first and foremost,” Chavez tells me. “What are you going to build? Who’s going to buy it? Why? What’s the technical moat? We’re not people doing jazz hands.” The {super}set team has plenty of skin in the game, though, given Chavez himself put in a big chunk of the $65 million, and the fund sticks to a standard management fee.

Eskalera

Eskalera

To supercharge the companies, {super}set brings in expert staffers in artificial intelligence, data science and more, who then align with the most relevant companies in the portfolio. They get equity grants to incentivize them to work hard on the startups’ behalf. “The worry I have about these larger funds is that they have an incentive disconnect where they work for the fees” Chavez says. His fund hopes to win through follow-on funding of its winners.

Tom Chavez Superset

{super}set co-founder Tom Chavez

If portfolio companies hit hard times, Chavez says {super}set will stick with them. “My first company had multiple layoffs and a major pivot. We had an enterperenur that walked away. They lost conviction, but we brought that company to an $180 million exit after people said there was no effing way and that felt really good,” Chavez says of staying the course. “The good entrepreneurs have that demonic energy.” But if everyone involved agrees a project isn’t working, they’ll shutter it. “It comes back to opportunity cost of people’s time.”

Chavez has respect for studios taking different approaches, like Atomic in consumer startups, Science in e-commerce and Pioneer Square Labs, which maintains a larger fund staff. “What excites me is moving entrepreneurship a step forward. Why couldn’t we franchise this in other cities?” He hopes {super}set can attract top talent that “just want to work on cool shit” rather than getting sucked into a single company.

Can {super}set keep all the plates spinning and really lower their risk? “If we’re wrong there will be a giant orange plume streak across the sky. The early returns are promising but we have to prove it,” Chavez says. But after accruing plenty of wealth for himself, he says the thrill that keeps him in the startup game is seeing life-changing outcomes for his teams. “I have spreadsheets showing the wealth generated by employees of companies I’ve built and nothing makes me happier than seeing them pay for tuitions, property, or retiring.”


By Josh Constine

How to move from VP of Sales to CRO with leading exec recruiter David Ives

It wasn’t so long ago that sales meant just showing up with a deck and a smile. These days, it seems that sales leaders almost need a PhD in statistics just to get through the typical day managing a sales funnel. From SQLs and MQLs to NDRR and managing overall retention, the roles of VP of Sales and Chief Revenue Officers (CROs) are evolving rapidly in tandem with the best practices of SaaS startups.

Few people know this world better than David Ives, who is a partner at True Search, one of the top executive recruiting firms in the country where he co-leads the go-to-market practice. David has led countless CRO and VP of Sales searches, and in the process, has learned not just what CEOs and boards are looking for, but also the kinds of skills that candidates need to shine in these important career inflection points.

In our conversation, we talk about the evolving nature of the sales org, how leaders can best position themselves for future advancement, what companies are looking for today in new executive sales hires, and compensation changes in the industry.

This interview has been extensively edited and condensed for clarity

Introduction and background

Danny: Why don’t we start with your background — how did you get into recruiting?

David: So my background was definitely unique. I started as an enterprise sales rep of the truest form selling subscription-based data analytics and systems into capital markets, so into investment banks, trading desks, hedge funds, asset managers, portfolio managers — you name it. Then I drifted purposely, intentionally away from capital markets and did about four different growth technology companies. I landed at NewsCred, and it was a neat time — it was really the birth of the startup landscape with the whole Flatiron district in New York.

Later, I was looking for my next CRO opportunity and was networking with some of the investor folks that I knew. I had a friend of mine who was a talent partner at a private equity firm who said to me, “I’ve always thought that you’d be really good at this and we’re starting to push for our search firms to have operators.” I went and met with Brad and Joe [founders of True], and three weeks later I was in the seat.

Danny: That’s great. And what do you do at True?

David: Well, we moved to a specialization model right when I got here. I don’t know if I was the test case or not, but I didn’t know search, so my skillset was that I knew the role. I run our go-to-market practice with another partner, and we have probably 40, 45 people in that group. We focus exclusively on sales, marketing, customer success, we’ll do biz dev. I probably skew more to CRO than anything else, but I do CMO and VP of marketing as well, and then I do a handful of business development, chief client officers, and VPs of customer success a year. That’s my mix basically.

What is the skillset of a modern CRO?

Danny: You’ve been in the sales leadership space for a long time, and you’ve been in the recruiting space for a couple of years. What are some of the changes that you’re seeing today in terms of candidates, skills, and experiences?

David: I think a big change has been from what I call a backend pipeline manager to what I would call a full funnel manager.


By Danny Crichton