WorkClout shifts focus to manufacturing performance support and raises $2.3M seed

WorkClout, a graduate of the Y Combinator Winter 2019 cohort, announced today that it has shifted its focus from manufacturing automation to manufacturing performance support and has raised a $2.3 million seed round.

The funding was led by Spider Capital with participation from Y Combinator, Liquid 2, Soma Capital, Pioneer Fund, Mehta Ventures and several individual investors.

When the company launched last year, it was looking at helping customers drive operational efficiency in their processes, but WorkClout founder and CEO Arjun Patel says they were seeing that there was a ceiling in terms of how much efficiency they could squeeze out of work processes using software.

At that point, Patel decided to take a step back and do some research to figure out how WorkClout could best help manufacturing customers with its software-based solutions. After surveying 124 manufacturers, he says that he realized that these companies really needed help training front-line workers, an area he says is called performance support.

“We found that most of the companies were saying that employees are the biggest challenge that they have to face in terms of how to engage them better or how to empower them better, because ultimately they realize people, even if there is automation, are still the driving force for a lot of sectors,” Patel told TechCrunch.

Towards the end of last year, the company built a new tool to help customers train employees for complex front-line tasks. The workers might have a phone or tablet, which shows them how to complete each task, and gives them feedback as they move through a set of tasks. It also enables these workers to communicate with one another and with management about issues they are seeing on the line. Managers can monitor communication and see how workers are doing on a back-end system in the office.

“We gave them the ability to allow employees to capture and share critical information in real time on the factory floor, where the goal is to actually create standardized multimedia and training content for machines, processes and stations, allowing new and existing employees to get better insight into their work, and at the same time, allowing employees to communicate better about problems on the floor and reduce downtime,” he explained.

Patel recognizes that this is a difficult time to pivot, but says he believes it puts the company in a better position to succeed in the long term. He has cut the team from nine to five employees in an effort to run lean for the short term.

He hopes to begin hiring again in the fourth quarter this year or, at the latest, by Q1 next year. He plans to use that time to build out the product and prepare for a big go-to market push whenever the economy begins to rebound.

He sees this money giving him a long runway of 2.5 years with the company’s current burn and revenue rates, and that should give him enough time to wait out the current economic downturn.


By Ron Miller

WorkClout brings SaaS to factory floor to increase operational efficiency

Factory software tools are often out of reach of small manufacturers, forcing them to operate with inefficient manual systems. WorkClout, a member of the Y Combinator Winter 2019 class, wants to change that by offering a more affordable SaaS alternative to traditional manufacturing software solutions.

Company co-founder and CEO Arjun Patel grew up helping out in his Dad’s factory and he saw first-hand how difficult it is for small factory owners to automate. He says that traditional floor management tools are expensive and challenging to implement.

“What motivated me is that when my Dad was trying to implement a similar system,” Patel said. He said that his father’s system had cost over $240K, taken over a year to get going and wasn’t really doing what he wanted it to do. That’s when he decided to help.

He teamed up with Bryan Trang, who became the CPO and Richard Girges, who became the CTO to build the system that his Dad (and others in a similar situation) needed. Specifically, the company developed a cloud software solution that helps manufacturers increase their operational efficiency. “Two things that we do really well is track every action on the factory floor and use that data to make suggestions on how to increase efficiency. We also determine how much work can be done in a given time period, taking finite resources into consideration,” Patel explained.

He said that one of the main problems that small-to-medium sized manufacturers face is a lack of visibility into their businesses. WorkClout looks at orders, activities, labor and resources to determine the best course of action to a complete an order in the most cost-effective way.

“WorkClout gives our customers a better way to allocate resources and greater visibility of what’s actually happening on the factory floor. The more data that they have, the more accurate picture they have of what’s going on,” Patel said.

Production Schedule view. Screenshot: WorkClout

The company is still working on the pricing model, but today it charges administrative users like plant management, accounting and sales. Machine operators get access to the data for free. The current rate for paid users starts at $99 per user per month. There is an additional one-time charge for implementation and training.

As for the Y Combinator experience, Patel says that it has helped him focus on what’s important. “It really makes you hone in on building the product and getting customers, then making sure those two things are leading to customer happiness,” he said.

While the company does have to help customers get going today, the goal is to make the product more self-serve over time as they begin to understand the different verticals they are developing solutions for. The startup launched in December and already has 13 customers, generating $100,000 in annual recurring revenue (ARR), according to Patel.


By Ron Miller